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The effects of the American Civil War on northern fashion of the era as reflected in Peterson's Magazine
(University of Missouri--Columbia, 2011)
The Civil War had far-reaching effects on American society, the political system, and the economy. Some historians argue that the war had little direct influence on the continuity of Western fashion. However, detailed ...
The anthropometrics of junior sizing : does the size fit the population?
(University of Missouri--Columbia, 2011)
Junior apparel and sizing was explored in this study. Teenage females, between the ages of thirteen and eighteen, had their body measurements taken with a 3D body scanner to determine if the current sizing standards for ...
Explaining consumers' channel-switching behavior using the theory of planned behavior
(University of Missouri--Columbia, 2008)
The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual ...
A study of consumer behavior of digital media : users' preference related to media format
(University of Missouri--Columbia, 2011)
This study aims explain the underlying motivations driving consumers' purchase preferences for hard or soft copies of digital music. A uses and gratifications approach is adopted to examine the relationship between five ...
Brand personality : consumer's perceptions of color used in brand logos
(University of Missouri--Columbia, 2011)
The goal of this study was to (1) determine if consumers will apply conventional color associations to hues when they are used in a brand's logo, (2) examine whether color affects consumers' perceptions of a brand's ...
Perfect or imperfect match : impact of brand schema, information transparency and source of claim on apparel brand's sustainability claims /
(University of Missouri--Columbia, 2014)
Competition or cooperation? : a study of the relationship between import penetration and the operation of the U.S. textile and apparel industries from 2002 to 2008
(University of Missouri--Columbia, 2011)
In response to rising imports and globalization, the U.S. textile and apparel industries respectively adopted various restructuring strategies in recent years which fundamentally changed the way the two industries operate ...
Love will never be rationed : World War II bridal apparel
(University of Missouri--Columbia, 2011)
Wedding gowns have elicited unequaled excitement through costume history. Little girls dream of their wedding days while recreating the fairytale marriage of Cinderella and Prince Charming using Barbie and Ken dolls. Wedding ...
The clothing and textile research base: an author cocitation study
(University of Missouri--Columbia, 2006)
This is a study of the clothing and textile research base using author cocitation analysis. The study uses a custom database from a 15 year period, containing all citations in the field's leading journal: the Clothing and ...
The effects of consumers' online shopping goals and their characteristics on perceived interactivity and shopping behaviors
(University of Missouri--Columbia, 2006)
The purpose of this study is to examine how consumers' characteristics and their shopping goals influence their perceptions on interactivity of the website; further, the relationship between consumers' perceived interactivity ...
An experimental study of consumer's attitudes toward the Web: cross-cultural analysis of cultural values and online consumer behavior
(University of Missouri--Columbia, 2007)
The development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global ...
Second weddings : a new kind of fairy tale
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although most girls look forward to getting married, and the marriage market is a very lucrative business, a sometimes-overlooked market is the ...
Waterproof dress : an exploration of development and design from 1880 through 1895
(University of Missouri--Columbia, 2009)
Waterproof dress had an important role in the late nineteenth century. Heretofore little research has been done to examine the development and design of this apparel sector. The three types of waterproofing techniques used ...
The development of the junior wear industry 1926-1930
(University of Missouri--Columbia, 2008)
This study examines the debate over the "junior" size category in the social cultural context of the 1920s. Through analysis and interpretation of articles that discussed this transition found in Women's Wear Daily from ...
Brand origin and consumers' pereceptions of apparel product attributes relating to quality
(University of Missouri--Columbia, 2009)
This study examined the influence of perceived brand origin on United States consumers' perceptions of apparel product attributes related to quality. This study particularly focused on brand origin as a potential cue that ...
Influential product characteristics of apparel product performance as measured in profit
(University of Missouri--Columbia, 2007)
This study investigated what previous studies have suggested as influential product characteristics of apparel product performance in an effort to prove the statistical significance of those characteristics. One hundred ...
College students ethical perceptions on buying counterfeit products
(University of Missouri--Columbia, 2008)
This study was designed to investigate the ethical purchasing behavior of college students with regards to purchasing counterfeit merchandise. Students from several different majors were surveyed and compared. TAM majors ...
Creation of brand equity in the Chinese clothing market
(University of Missouri--Columbia, 2006)
This study explores the relationship between 15 selected marketing activities and the creation of brand equity in the Chinese clothing market. The brand equity creation model from Yoo, Donthu and Lee's study (2000) was ...
Technology and creativity : fashion design in the 21st century
(University of Missouri--Columbia, 2009)
Creatively harnessing the zeitgeist, or spirit of the times, and translating its inspiration into unique, timely, and marketable fashions has been the key to survival of apparel companies since the early 20th century. ...
Small- and medium-sized enterprise owners' perception of success in the textile and apparel industries : multiple case studies
(University of Missouri--Columbia, 2011)
Small- to medium-sized enterprises (SMEs) are a critical part of many industries in today's U.S. economy, and are particularly important to the U.S. textile and apparel industry. While the importance of SMEs to the textile ...