Now showing items 1-3 of 3
Optimal marketing budgeting and benchmarking of platform firms
(University of Missouri--Columbia, 2009)
-lateral relationships between the members of the groups. Examples include markets of print media companies like newspapers and magazines (readers and advertisers), TV broadcasters (viewers and advertisers), shopping malls (shoppers and retailers), and payment cards...
Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)
This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ...
Social skill in the workplace : what is social skill and how does it matter?
(University of Missouri--Columbia, 2008)
Social skill is becoming increasingly important in today's workplace because organizational structures are becoming flatter with more service-oriented positions. Strong social skill can facilitate interpersonal interactions, ...