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    FormatThesis (55)SubjectCommunication in management (4)Communication in medicine (2)Conflict management (2)Corporations -- Public relations (2)Crisis management (2)... View MoreDate Issued2020 - 2021 (2)2010 - 2019 (38)2005 - 2009 (15)Author/ContributorCameron, Glen T. (55)Lee, Youngah (2)Park, Sun A., 1981- (2)Bae, Jiyang (1)Boman, Courtney D. (1)... View MoreSubject: PlaceUnited States (3)China (1)European Union countries (1)Missouri (1)Advisor
    Cameron, Glen T. (55)
    Houston, Brian (1)Lee, Sungkyoung (1)Len-Ríos, Maria Elizabeth, 1971- (1)Thesis DepartmentJournalism (MU) (54)Engineering (1)Journalism (1)Language (ISO)English (55)

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    Now showing items 1-20 of 55

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    Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings 

    Dixon, Diamond Marie (University of Missouri--Columbia, 2015)
    While there is vast research on crisis communication strategies, there is a gap in work concerning how to evaluate these strategies among the public and specific stakeholders. The goal of this study was to attain a better ...

    Identity crisis : the role of organizational culture in defining public affairs and its roles, missions, and value in the United States Marine Corps 

    Leone, Kimberly (University of Missouri--Columbia, 2015)
    This study examined the valuation of soft power, specifically public affairs, and the understanding of public affairs missions within the U.S. Marine Corps from the perspective of public affairs practitioners and Marine ...

    Strategies for tailored messages : interaction of personal value orientation and freedom threat for chronic diseases management and behavior changes 

    Han, Kyung Jung (University of Missouri--Columbia, 2015)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order ...

    A qualitative analysis of strengths and liabilities of former journalists in public relations roles 

    Youngblood, Robert (University of Missouri--Columbia, 2015)
    Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ...

    My blogger told me it was okay : processing and persuasion of youth risk behavior via parasocial interaction and health beliefs / 

    Johnson, Erika Katherine (University of Missouri--Columbia, 2016)
    This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ...

    Targeting effectiveness in digital healthcare advertising 

    Monroe, Brittney (University of Missouri--Columbia, 2016)
    Throughout the past 300 years since the first ad was distributed via printed newspaper, the field of advertising has drastically changed. Specifically, with the introduction of online media, marketers and advertisers have ...

    The model of contingent organization-public relationship : reconciling contingency and relationship management theory 

    Cheng, Yang (University of Missouri--Columbia, 2017)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Organization-public relationship, as a key concept of public relations, has been extensively examined by global scholars. In 1984, Ferguson first pointed ...

    Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery 

    Rosselet, Sarah (University of Missouri--Columbia, 2016)
    The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...

    Crisis communication : corporate social responsibility in Organizational Renewal Theory 

    Narverud, Amanda (University of Missouri--Columbia, 2016)
    This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, ...

    Health communication in the blogosphere : rethinking source and message strategies for hot cognition publics 

    Myers, Danielle (Danielle N.) (University of Missouri--Columbia, 2017)
    Strategic health communication in the 21st Century is dynamic and complex. The digital communication environment has facilitated convicted, polarized opinions, the validity of science is under scrutiny, "expert" recommendations ...

    Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool 

    Wilbur, Douglas S. (University of Missouri--Columbia, 2019)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation experimentally tests a new theoretical approach to resistance to persuasion in the context of extremist recruitment propaganda. This ...

    If you are feeling confident enough, do not hesitate to reveal who you really are : extension of Baker, Honea, and Russell (2004) 

    Lee, Kyungku (University of Missouri--Columbia, 2017)
    Due to the competitive advertising environment, marketers have been employing different executional factors including humor and narrative feature within the advertising. Based on the Network of Model of Memory, Baker, ...

    Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction 

    Stam, Katerina M. (University of Missouri--Columbia, 2010)
    In addition to pulling in millions of everyday users, Twitter attracts strategic communicators aiming to forge personal bonds with users. Strategic communicators face a dilemma in creating Twitter profiles online, as the ...

    Does being real pay off? : examining the impact of perceived authenticity in crisis communication 

    Christensen, Mikkel Soelberg (University of Missouri--Columbia, 2019)
    This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...

    Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies 

    Boman, Courtney D. (University of Missouri--Columbia, 2020)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The primary purpose of this study was to explore and develop an effective strategic communication strategy to guide organizations on how to both ...

    Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior 

    Ndone, James (University of Missouri--Columbia, 2021)
    This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims ...

    Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior 

    Chung, Surin (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study focuses on expanding the theoretical knowledge of perceived uncertainty in risk communication research. This study investigates the relationship ...

    Understanding patterns and motivations of women using Facebook for birth control information 

    Day, Ashton (University of Missouri--Columbia, 2019)
    Objective: The purpose of this study is to determine the patterns and motivations for women to use Facebook for information on birth control. Methods: A quantitative study was conducted among women between the ages of 18 ...

    Information processing of religious symbols in breast cancer advertisements among African American women 

    Lumpkins, Crystal Y. (University of Missouri--Columbia, 2007)
    African American women are dying disproportionately from breast cancer compared to other ethnicities as it is the second leading cause of cancer deaths among this group (American Cancer Society, 2007). Even though the death ...

    Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model 

    Geana, Mugur Valentin (University of Missouri--Columbia, 2006)
    Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...
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