[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation experimentally tests a new theoretical approach to resistance to persuasion in the context of extremist recruitment propaganda. This ...

Due to the competitive advertising environment, marketers have been employing different executional factors including humor and narrative feature within the advertising. Based on the Network of Model of Memory, Baker, ...

Throughout the past 300 years since the first ad was distributed via printed newspaper, the field of advertising has drastically changed. Specifically, with the introduction of online media, marketers and advertisers have ...

This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, ...

The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...

Eighty five million Americans access the Internet for health information. But lacks of content regulation, free access, and increased marketing potential have meant that content providers increasingly heed to the call of ...

African American women are dying disproportionately from breast cancer compared to other ethnicities as it is the second leading cause of cancer deaths among this group (American Cancer Society, 2007). Even though the death ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Crisis communication, as a function of organizational strategic thinking, can be actualized in a process called conflict positioning. Cameron first ...

Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...

Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and ...

Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...

This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...

While undergraduate programs do include elements of theory and goals of developing students' critical thinking and problem solving abilities, an underlying purpose in higher education is ultimately to prepare students for ...

This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study focuses on expanding the theoretical knowledge of perceived uncertainty in risk communication research. This study investigates the relationship ...

Objective: The purpose of this study is to determine the patterns and motivations for women to use Facebook for information on birth control. Methods: A quantitative study was conducted among women between the ages of 18 ...

This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...

Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of ...

Journalists have increasingly used bioethicists as expert sources in stories on science, medicine, and technology with strong ethical ramifications. Yet little is known about how and why journalists select bioethicists as ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] By conducting a controlled experimental design, this study examined the effectiveness of conflict positioning, which was defined by Cameron (2004) as ...