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Insights into media messaging on Tobacco 21 health policy
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] To effectively diffuse Tobacco 21 policy to raise the minimum sale age of tobacco products to 21, health professionals need to gain the acceptance and ...
Mortgage-backed confusion : explaining the 2008 financial crisis through narrative in three books
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Some critics believe that the press inadequately warned the public about the 2008 financial crisis. They give many reasons, like the shrinking newsroom ...
Uses and gratifications of wearable technology adoption
(University of Missouri--Columbia, 2015)
This study applies the Uses and Gratifications (U and G) approach and Technology Acceptance Model (TAM) to determine key influencers of wearable technology adoption. Wearable technology (i.e., "wearables") is defined as ...
Social norming through alcohol advertising and binge drinking on college campuses
(University of Missouri--Columbia, 2015)
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to 1,825 in 2005, a 3 percent increase per 100,000 students (Hingson, Zha, and Weitzman, 2009). It is difficult not to wonder ...
Shaping the conversation of women's health and reproductive rights : a textual analysis of Planned Parenthood's external communications and news coverage of women's health during the 2016 presidential election
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Planned Parenthood provides more than 2.5 million men and women every year with access to affordable health care. However, Planned Parenthood has ...
How journalists shift toward engaging historically marginalized communities in the digital age
(University of Missouri--Columbia, 2017)
The purpose of this study is to discover how and why journalists within nonprofit or startup newsrooms are changing routines to engage people who would not be typical or traditional readers. This qualitative research study ...
Exploring news framing in military-oriented newspapers
(University of Missouri--Columbia, 2017)
This research paper explores news framing within two military-oriented newspapers, the Stars and Stripes and Military Times, on the topics of sexual assault and the effects of deployment on military families, as well as ...
A quantitative analysis of image repair strategies in political sex scandals
(University of Missouri--Columbia, 2017)
High-profile sex scandals involving American politicians during the latter half of the 20th Century through to modern day have captured a significant amount of public and media attention. While such scandals have ended ...
Competing fantasies of humans and machines: Symbolic convergences in artificial intelligence events coverage
(University of Missouri--Columbia, 2017)
This research analyzes coverage of major artificial intelligence events representing the thematic concept of "man versus machine." Rooted in grounded theory and rhetorical criticism, this research applies symbolic convergence ...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
Comparative framing of the Duggar family's women in entertainment news
(University of Missouri--Columbia, 2017)
This research seeks to compare the framing used to portray the women in the Duggar Family in entertainment news media with the realities of the evangelical community. A summative content analysis was used to conduct this ...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...
Hillary Clinton's political campaign communication in the interactive Facebook world
(University of Missouri--Columbia, 2017)
This research uses content analysis to examine the role of social media in modern American political communication. The purpose of this study is to explore the relationship between different message strategies and level ...
Searching for superwomen : female fans and their behavior
(University of Missouri--Columbia, 2017)
In the last decade, comic books and comic book fan culture have become more popular in mainstream culture, with TV shows and movies depicting both comic book characters and comic book fans. However, very little has been ...
Behind the screens: How magazines organize for digital success
(University of Missouri--Columbia, 2017)
Change has dominated the media landscape for nearly two decades as digital content creation and delivery mushroomed from the work of secluded upstarts to that of society-influencing giants. Magazine publishers have found ...
Online feminist publications as social enterprises: Diversifying revenue streams through corporate social responsibility
(University of Missouri--Columbia, 2017)
This qualitative study examined how feminist online publications can adopt social enterprise business models. The focus group analysis of the audiences of Refinery29, Bustle, HelloGiggles, and Jezebel first explored the ...
Art for our sakes: An analysis of arts coverage at city and regional magazines
(University of Missouri--Columbia, 2017)
The purpose of this research was to better understand how decisions about arts coverage are made at city and regional magazines and the value that these stories have to both the publications they appear in and the communities ...
The last line of defense: Journalism photo editors and mental health during times of trauma
(University of Missouri--Columbia, 2017)
Countless studies have been completed on the mental health of journalistic reporters and photographers after they cover traumatic events. However, no research has been done on the mental health of photo editors who must ...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
This research focuses on the social-media driven convention of advertising in order to analyze the parasocial interactions between athlete endorsers and audiences on Facebook. Wardell Stephen Curry II will be the focus of ...
Evolution of environmental news and the 'coconut wireless' : a study of the communication methods and strategies of environmental nonprofits on Kau'i
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Catastrophic environmental news bombards us on a regular basis, yet, issues from human impact persist. Despite the number of environmental ...