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Out of sight out of mind : factors in low levels of international news knowledge
(University of Missouri--Columbia, 2009)
This study considers the impact of pre-existing knowledge and attitudes on the cognitive processing of international television news messages. This research is valuable because the world is becoming increasingly interconnected ...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...
The effects of online content structure on attention & memory: exploring optimal structure for news on corporate web sites
(University of Missouri--Columbia, 2005)
This study examined the effects of online content structure on attention and memory as indicators to overall communication effectiveness. For the purposes of this study, content structure was defined as either Bite-Snack-Meal ...
The effects of varying levels of object change on explicit and implicit memory for brand messages within advergames
(University of Missouri--Columbia, 2007)
This study examined the effects of varying levels of object change in advergames on implicit and explicit memory for the brand sponsoring the game. For the purposes of this thesis, object change was defined as an object ...
Model ethnicity and product class involvement: white Americans' attitude toward advertisements featuring Asian-Indian models
(University of Missouri--Columbia, 2007)
Studies show that ethnicity of the spokespersons in advertisements play an important role in shaping attitudes and perceptions about the advertised products. Studies involving black, Hispanic and white models in ads have ...
The sonic boom: effect of logo presentation style in television commercials on memory for the advertised brand
(University of Missouri--Columbia, 2007)
This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called ...
That drug treats what?: the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising
(University of Missouri--Columbia, 2008)
This study examined how emotional tone and narrative style in direct-to consumer (DTC) pharmaceutical advertising affect the memory link between the brand name advertised and the medical condition treated. For this study, ...
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...
A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages
(University of Missouri--Columbia, 2008)
This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ...
The good news : measuring the impact of religious words in mass media communication
(University of Missouri--Columbia, 2008)
This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded ...
The power of advertising awards: a comparison of effectiveness between award-winning & none-award TV commercials
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigates whether award-winning ads are more effective than none-award ads in provoking consumer responses in cognition, affect and ...
Grammar and cognitive processing of news articles : exploring dual-processing theories
(University of Missouri--Columbia, 2009)
This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing ...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. ...
Producing effective stories : the influence of presentation type and emotional tone on attention, arousal and memory
(University of Missouri--Columbia, 2010)
This study explores how presentation type and emotional tone interact with attention, arousal and memory. A psychophysiological experiment was conducted in the PRIME lab where attention, arousal, valence and memory were ...
How can they remember it? : the effect of presentation format and information density on mulitmedia message processing
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted ...
Crime against the body : an embodied cognition study of how platform affects responses to crime news
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study aimed at exploring how geographical proximity of the news story (local or international news stories) and bodily proximity of the news ...
Emotional and cognitive processing of traffic safety messages
(University of Missouri--Columbia, 2013)
This study examines the role of framing and empathy in persuasive messages. Twenty professionally produced traffic safety public service announcements (PSAs) were used as stimuli in a 2 (frame: gain v. loss) x 2 (empathy: ...
What, you care? : the effective use of aversive evoking content in viral videos for advocacy group advertising
(University of Missouri--Columbia, 2012)
The current research examined the use of aversive evoking content in advocacy viral videos and how the use of such content affected a person's intention to forward the message. In a 3 (Intensity) x 3 (Video) x 3 (Order) ...
Desire for attachments : the role of relational motives in political message processing
(University of Missouri--Columbia, 2015)
The purpose of this study is to examine how relational motives affect cognitive and emotional processing of online political messages. More specifically, the research question for this study asks how variation in relational ...