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Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 ...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ...
Creatively expressing advertising through culture
(University of Missouri--Columbia, 2018)
Culture and diversity are important topics in the advertising industry. Advertising agencies are pushing to diversify to better resonate with minority groups such as the Hispanic American demographic. This research intends ...
Spirals of silence : examining Afrocentric and Eurocentric hairstyling for black women in broadcast newsrooms
(University of Missouri--Columbia, 2018)