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Associative and item memory for brands among elderly consumers
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A key imperative for marketers is to generate high levels of brand awareness and create favorable and distinctive brand associations in the minds of ...
Assessing the associative deficit of older adults in long-term and short-term/working memory
(University of Missouri--Columbia, 2011)
Older adults exhibit a deficit in associative long-term memory relative to younger adults. However the associative deficit of older adults is less apparent in short-term memory or working memory; the literature is inconclusive ...