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Associative and item memory for brands among elderly consumers
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A key imperative for marketers is to generate high levels of brand awareness and create favorable and distinctive brand associations in the minds of ...
Age differences in memory for names : the effect of pre-learned semantic associations
(University of Missouri--Columbia, 2010)
The present experiments investigated whether participants could use basic semantic information about a person (i.e., a "mediator"), such as an occupation, to help link that person's name to his or her face. In each of three ...
Assessing the associative deficit of older adults in long-term and short-term/working memory
(University of Missouri--Columbia, 2011)
Older adults exhibit a deficit in associative long-term memory relative to younger adults. However the associative deficit of older adults is less apparent in short-term memory or working memory; the literature is inconclusive ...
The effect of emotional facial expressions on item and associative memory in younger and older adults
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Research suggests that emotional stimuli can modulate item and associative memory performance. While enhancing the memory for individual item components, ...
The differential effects of presentation rate and retention interval on memory for items and associations in younger adults : a simulation of an age-related associative deficit
(University of Missouri--Columbia, 2012)
Older adults show an associative deficit in episodic memory compared to younger adults. Previous research suggests two underlying brain areas, the frontal lobe (FL) and the medial temporal--hippocampal area (MTL/H), as ...
The role of reduced working memory resources in the associative deficit of older adults
(University of Missouri--Columbia, 2012)
Previous research indicates that older adults show problems with remembering associations compared to young adults, yet they remember single pieces of information about as well as young adults do (see Naveh-Benjamin, 2000). ...
Attempts to reduce the high false alarm rate in older adults' associative memory
(University of Missouri--Columbia, 2014)
Whereas memory for individual items stays relatively intact with age, associative memory, (e.g., memory for pairs of items), seems to show a noticeable decline (what is known as older adults� associative memory deficit). ...
The effects of stereotype threat on the associative memory deficit of older adults
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] One of the suggestions made in the literature regarding older adults' episodic memory decline is that it is caused by their reduced ability to bind ...
Use of multimodal stimuli to facilitate associative memory in older adults
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Research suggests that sensory loss common to older adults is strongly correlated with cognitive decline (Lindenberger & Baltes, 1994; Baltes and ...
A specificity principle of memory : evidence from aging and associate memory
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The ability to remember associations among components of an event lies at the core of episodic memory (Tulving, 1983), and this ability declines with ...
Spill-over of memory effect in younger and older adults : can emotional information become associated with neutral episodic details
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] An extensive literature on the influence of emotion on memory asserts that memory for emotional information is remembered better than information lacking ...