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Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand ...
The perceived role of personal social identity in the promotion of arthritis self-management programs
(University of Missouri--Columbia, 2008)
This research attempts to understand how a person with arthritis perceives his or her own social role identity and how that might relate to the underutilization of arthritis self-management programs. The ultimate goal of ...
The good news : measuring the impact of religious words in mass media communication
(University of Missouri--Columbia, 2008)
This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded ...
Choosing your own adventure : hyperlinks and their effects on memory
(University of Missouri--Columbia, 2008)
For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the ...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this ...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of ...
Government controls of American correspondents in China
(University of Missouri--Columbia, 2008)
This study examined the controls placed on American news correspondents by the Chinese government during an unprecedented period of transition in China's history. Correspondents were interviewed in Beijing to identify the ...
Under the auspices of privacy � or not : surveying the state judicial treatment of access to government records
(University of Missouri--Columbia, 2008)
While privacy is paramount to a person's liberty interest, it is not absolute in all circumstances. Often, public interests trump an individual's right to privacy. Since the enactment of freedom of information statutes by ...
Latinos in Missouri : the media role in the acculturation process
(University of Missouri--Columbia, 2008)
The influx of Hispanics into the United States is significant and will most likely continue to be important for some time to come. Many immigrate to Missouri and attempt to settle there, to form a home and to integrate ...
Visual depictions of gender in parenting magazines
(University of Missouri--Columbia, 2008)
This study examines gender-behavior modeling in the photographs of parenting magazines. This magazine category has been largely ignored in research on gender depictions in the media, even though the content may have primary ...
That drug treats what?: the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising
(University of Missouri--Columbia, 2008)
This study examined how emotional tone and narrative style in direct-to consumer (DTC) pharmaceutical advertising affect the memory link between the brand name advertised and the medical condition treated. For this study, ...
Between the Eagle and the Bear : coverage of U.S. - Russian foreign policy disputes in Russian ethnic media in the U.S.
(University of Missouri--Columbia, 2008)
Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of ...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ...
Saigon to Baghdad : comparing combat correspondents' experiences in Vietnam and Iraq
(University of Missouri--Columbia, 2008)
This study compared the responses of journalists who covered the Vietnam War with responses of reporters who covered the conflict in Iraq to measure differences and similarities. The comparison showed that reporters working ...
A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages
(University of Missouri--Columbia, 2008)
This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ...
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)
The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ...
Youth to youth : changing Palestinian-American images and stereotypes through online social networks
(University of Missouri--Columbia, 2008)
Throughout the past few years, the perceived images and stereotypes of Palestinians and Americans have worsened as a result of a variety of political dynamics and policies related to both the United States and the Middle ...
Value-framing of issues in the 2004 presidential campaign by American newspapers in Russian
(University of Missouri--Columbia, 2008)
Which election issues of the 2004 presidential campaign received the most coverage in American newspapers for Russian-American readers? Were the arguments supporting issue stances framed in terms of human rights and values, ...
Kosovo's developing free press : how do newspapers in a transitioning society behave under international supervision and what role do they play in local elections?
(University of Missouri--Columbia, 2008)
This study examines the extent to which political party affiliations affect the news coverage of six daily Kosovar newspapers. The study was conducted following the declaration of independence on February 17, 2008 by the ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...