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For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
Will the new German man please stand? Hegemonic masculinity in Nazi propaganda and German cinema
(University of Missouri--Columbia, 2020)
Between 1933 and 1945, under the supervision of Reich Minister of Propaganda Joseph Goebbels, the propaganda of the Nazi Party, and later the German government, preached a message of absolute devotion to the state based ...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
Local newspapers around the country are in trouble. But as the primary source of information in many of the communities they represent, these organizations provide valuable spaces for the exchange of ideas and information. ...
Social bots versus real humans : the framing of 'Trump's Wall' on Twitter
(University of Missouri--Columbia, 2020)
Around the globe, elites are using social media and computational propaganda to manipulate public opinion, (Bradshaw and Howard, 2018) increasingly degrading the traditional news media's gatekeeping function while building ...
Elephant in the room : a study of the impact of emotional experiences on burnout among Chinese reporters
(University of Missouri--Columbia, 2020)
This dissertation is conceived to examine the emotional labor of Chinese frontline reporters and its effects on their job burnout. For both detailed descriptive and generalizable findings, the mixed-method approach combining ...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
The focus of the research is on the application of brand co-creation and online brand community (OBC) engagement as increasingly popular concepts in the areas of branding, brand management, and advertising. A theoretical ...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how news organizations utilized Twitter to report on the 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida. ...
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ...
To quit or not to quit : voluntary turnover among Millennial English-language journalists in Indonesia
(University of Missouri--Columbia, 2020)
This qualitative study investigates the voluntary turnover and job satisfaction among millennial English-language journalists in Indonesia in order to understand why young journalists leave their news organization or ...
Media framing of the Tax Cuts and Jobs Act
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Changes to the U.S. tax system can have significant impacts on individuals, and the media is often where the public turns to for information and ...
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study is an exploration of the business leadership content that exists to serve as a resource for the development of the leadership role, the ...
Rhetorical visions presented in Donald J. Trump's political speeches and their influence on the social realities of the participants in the January 6th, 2021 Capitol Riot
(University of Missouri--Columbia, 2022)
The January 6, 2021, attempted take-over of the Capitol Building in Washington, D.C. is unprecedented in recent history. This was widely covered by media outlets in the United States and the world. Applying Symbolic ...
Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English
(University of Missouri--Columbia, 2022)
The present qualitative study investigated the phenomenon of using cultural dialect African American Vernacular English (AAVE) in codeswitched advertising by gathering Black American perceptions related to this semiotic ...
Exploring the view from nowhere : studying how journalists of color see traditional objectivity
(University of Missouri--Columbia, 2022)
After Donald Trump's rise to power, many journalists began to reconsider the role that objectivity plays in reporting. Trump's candidacy was filled with scandals, inflammatory statements, falsehoods and attacks on the ...
Newsroom decisions and autonomy in Missouri newspaper's abortion reporting in spring 2019
(University of Missouri--Columbia, 2020)
The purpose of this research is to explore how newspaper journalists in Missouri covered the abortion issue around May 2019. Although research on abortion reporting and journalistic theories have been developed, not all ...
Anchor team gender make-up and audience evaluation
(University of Missouri--Columbia, 2020)
For decades, the man-woman anchor team has been the industry standard in both national and local news. Recently, high-profile national newscasts have used two anchors of the same gender to headline the broadcast. In local ...
"If he loves me, why doesn't he post me more?" : an examination of the perceptions men and women have of Instagram's influence on romantic relationships
(University of Missouri--Columbia, 2020)
Instagram has become a leader among social media platforms, garnering about 500 million users daily (Gotter, 2019; Pokrop, 2020). With this application being used frequently among users aged 18 to 29 (Pew Research Center, ...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
Poverty has become a salient issue for many Americans. The economic recovery from the Great Recession has been uneven, with large portions of the country continuing to live in poverty. The public has a range of views on ...
Journalism's lifeline : exploring an American aversion to government aid
(University of Missouri--Columbia, 2022)
Journalism is experiencing an existential crisis. The U.S. has assigned to free-market capitalism a task that it is incapable of achieving to the degree that benefits the public and democracy: investing in journalism as a ...
Long violent history : the news values of the Blackjewel coal miner protest
(University of Missouri--Columbia, 2020)
How do journalists cover those outside of their own experience? As researchers study newsroom diversity, this has been one of the most pressing issues on editors and publishers as they try to improve trust with marginalized ...