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Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
The impact of the 2015 refugee crisis on the international place brand of Hungary
(University of Missouri--Columbia, 2016)
This quantitative study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both short and long terms. The study supports the application of quantitative ...
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)
This study explores how exposure to disability portrayal on television is related to beliefs about individuals with disability. This study uses show-specific cultivation theory and its discussion of how television viewing ...
News media literacy and social media usage
(University of Missouri--Columbia, 2016)
This study measured levels of news media literacy and social media usage among 370 undergraduate journalism students at three institutions in two states. The research posited that high levels of social media usage would ...
To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
(University of Missouri--Columbia, 2016)
One content marketing strategy currently proliferating on Facebook is the use of "clickbait," or sensational, headlines to attract readers to view the content being marketed. The aim of this study is to examine how the use ...
Silicon valley and the new gatekeepers : an institutional view of journalism, technology, and social sharing of news /
(University of Missouri--Columbia, 2016)
The digital disruption of journalism has raised questions about how journalism is supported financially and how citizens get access to news. In this dissertation, a quantitative content analysis and three qualitative textual ...
A space for the public : positioning the online commenter in the field of professional journalism /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Online commenters play an increasing role in online journalism, adding content and commentary, but their role as participants in journalism is in flux ...
Christian media framing of gay marriage
(University of Missouri--Columbia, 2016)
This mixed methods study explores Christian media's framing of gay marriage from 2010 to 2015, looking at a sample of articles on Christianity Today's website before and after gay marriage became legal. Using mixed methods, ...
Millennial college students and volunteering : their motivations and perceived obstacles
(University of Missouri--Columbia, 2016)
Because volunteers are the lifeblood of nonprofit organizations, it is important to understand a new generation of volunteers that will help sustain these organizations: millennial college students. Using the Self-Determination ...
Race, gender, and sexuality : constructions of Latinidad in Jane the Virgin
(University of Missouri--Columbia, 2016)
Jane The Virgin debuted on the CW in fall 2014 at a time when anti-immigrant, particularly anti-Mexican and anti-Latina, sentiment in the U.S. was reaching an all-time high. This TV show was the latest to offer representations ...
Health beliefs about HIV/aids among South African and American millennials
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] One of the most drastic health issues that impacts the country of South Africa is the HIV/AIDS pandemic. As a country, 1 in 10 individuals are infected ...
Investigating the potential of visual news narratives to reduce mental illness stigma
(University of Missouri--Columbia, 2016)
Nearly 50 percent of individuals in the United States will develop at least one mental illness during their lifetime (Reeves et al., 2011). Although mental illness can be treated, most people with mental illness do not ...
A study of localism in the digital footprint
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A climate of consolidation fueled by deregulation is paving the way for television station ownership consolidation. Broadcast corporations are larger ...
Business models of digital longform publications
(University of Missouri--Columbia, 2016)
Despite a widespread conviction that longform reporting, one of the most established and respected genres of journalism, will become unsustainable because of the challenges posed by the internet and the digital environment, ...
Examining the representation of women UN Women's Beijing+20 Campaign
(University of Missouri--Columbia, 2016)
The Beijing+20 campaign was conceived by UN Women as a way to celebrate the advancements in the realm of women's rights and equality. Despite the decades of work by feminists and NGO's, some critics suggest that the voices ...
How four metropolitan newspapers reacted to Michael Sams' announcement about being gay
(University of Missouri--Columbia, 2016)
The aim of this study is to learn how major newspapers write about a lesbian, gay, bisexual, or transgender athlete and to determine how major newspapers use language to write specifically about an athlete who publicly ...
Branding Ireland : an examination of the construction of Ireland’s national brand
(University of Missouri--Columbia, 2016)
The Republic of Ireland has advanced the same branding proposition in its tourism campaigns for decades, relying on images that depict idyllic scenery and messaging designed to appeal to those who seek an escape from the ...
Local journalism beyond the command post : journalists as strategic communicators and citizen stakeholders in natural disaster recovery
(University of Missouri--Columbia, 2016)
On Memorial Day weekend 2015, between the hours of 9 p.m. and 1 a.m. the Blanco River crested at 42 feet, drowning the town of Wimberley, Texas. The Memorial Day flood resulted in the death of 11 people and damage to more ...
"Name one genius that ain't crazy" : misconceptions of musicians and mental health in the online stories of Pitchfork magazine
(University of Missouri--Columbia, 2016)
The idea of the musician in a pop-culture driven society is a powerful one. Their function is far from a utilitarian one for it spirals out into numerous directions: Truth-teller, critic, pacifier, culture shifter. Because ...
Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)
Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...