This study considers the impact of pre-existing knowledge and attitudes on the cognitive processing of international television news messages. This research is valuable because the world is becoming increasingly interconnected ...

This study examined the effects of online content structure on attention and memory as indicators to overall communication effectiveness. For the purposes of this study, content structure was defined as either Bite-Snack-Meal ...

This paper explores the relationship between Internet use among college students and the production of individual level social capital. As such, this paper applied the uses and gratifications theory to motivations for using ...

Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. ...

An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. ...

Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...

This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ...

This study examined how emotional tone and narrative style in direct-to consumer (DTC) pharmaceutical advertising affect the memory link between the brand name advertised and the medical condition treated. For this study, ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigates whether award-winning ads are more effective than none-award ads in provoking consumer responses in cognition, affect and ...

This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded ...

This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ...

This study examined the effects of varying levels of object change in advergames on implicit and explicit memory for the brand sponsoring the game. For the purposes of this thesis, object change was defined as an object ...

This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called ...

In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...

Studies show that ethnicity of the spokespersons in advertisements play an important role in shaping attitudes and perceptions about the advertised products. Studies involving black, Hispanic and white models in ads have ...

This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing ...