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The impact of YouTube travel vlogs on destination image and viewer's travel intention : the difference between high and low trip involvement groups
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Travel related YouTube vlogs have significantly grown in today's tourism industry, creating a new trend among social media users. The purpose of this ...
The efects of psychological ownership on loyal customers' perceptions : applying brand tourism effect and conspicuous consumption to luxury hotel marketing
(University of Missouri--Columbia, 2018)
This study aims to examine the conflict between loyal customers and non-loyal customers in the luxury hotel environment. This research mainly applied the concept of brand tourism effect and employed a 2 (two types of ...
A study of individuals' satisfaction of destination attributes during incentive travel with a moderating role of travel group composition
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] While incentive travel has existed for decades, it is a highly under researched sector of the hospitality and tourism industry with absent literature ...
The effects of source and landmark type on viewers' emotions and message-related outcomes in social media-induced tourism : the moderating role of narcissism and fear of missing out
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 5/1/2024] This study was designed to examine how two key factors for understanding social media-induced tourism--source type as the Instagram user aspect and landmark type as the tourist attraction ...
Exploring special events' potential to promote diversity, equity, and inclusion: a study of salient factors in a local festival during COVID-19
(University of Missouri--Columbia, 2022)
Special events have gained popularity due to their ability to contribute to the sustainability of a destination by promoting the destination image, attracting tourism, driving economic growth, and building cultural capacity. ...