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A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within ...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
Newspaper circulation scandals : testing a new dimension of media credibility
(University of Missouri--Columbia, 2009)
In light of the new phenomenon of multiple high profile newspaper circulation accounting fraud scandals in recent years, this thesis sought to examine the relationship between factors that motivate advertisers to buy space ...
The emotional and cognitive processing of negative news photographs
(University of Missouri--Columbia, 2005)
The purpose of this study was to determine if the structural features and emotional content of negative news images affected viewers' responses. A pair of within-subjects experiments manipulated the color and size of the ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online
(University of Missouri--Columbia, 2011)
This thesis studies whether women authors are disproportionately attacked and negatively affected by online reader comments. I designed a quantitative study that performed a content analysis of 1,600 reader comments posted ...
News media's asymmetric response to the economy and its impact on the public perception
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated whether write more about negative economic news and people pay more attention to negative than positive economic news. It also ...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. ...
Hostile media effect : testing the effects of political candidates of varying race levels and political party affiliation as news article subjects
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The perception that the media are biased against one's point of view is one that researchers have examined for more than two decades, and the theory ...
The influence of altercasting on fraternity members' voting habits and knowledge of current events
(University of Missouri--Columbia, 2016)
Membership in an organization influences member behavior and collegiate social fraternities are no exception. The methods used to influence members as well as the outcomes of the influence can vary greatly. This research ...
Public affairs, private lives : a study on the effect of Combat exposure on public affairs soldiers
(University of Missouri--Columbia, 2015)
This research probes into the attitudes and experiences of Army public affairs soldiers as they relate to combat exposure, looking at whether a spiral of silence inhibits them from reporting and seeking help for combat ...
Is seeing believing? : The effects of document cloud links on perceptions of credibility of news articles
(University of Missouri--Columbia, 2015)
News media consumption is migrating online, cutting into the business model of traditional news media at a time it has continued to struggle to reverse a decades-long drop in its perceived credibility among consumers. ...
Citizens United and the 2012 Election : how did the presidential campaigns and outside PACs frame the candidates?
(University of Missouri--Columbia, 2015)
Campaign finance has long been a controversial political subject in the United States and was made more so by the 2010 U.S. Supreme Court ruling on Citizens United. The ruling struck down limits on donations made to and ...
Online news use of phablets, smartphones, tablets and personal computers : the influence of opinion leadership and demographics
(University of Missouri--Columbia, 2015)
With the continual evolution of technology, media habits towards the news have also altered based on technological and social reasons. This study seeks to evaluate how the introduction of large screen cell phones have ...
Stumbling and sharing : smartphones and serendipty in online news encounters
(University of Missouri--Columbia, 2015)
At a time when more and more Americans are getting news on their smartphones, this study seeks to find out whether there is a corresponding increase in how often they randomly encounter and share news stories as they go ...
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)
This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...
The effects of new media for emergency tornado notification on the digital divide
(University of Missouri--Columbia, 2014)
This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective ...
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...
Uses & gratifications theory in online commenter culture
(University of Missouri--Columbia, 2013)
While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ...