The purpose of this study was to determine if the structural features and emotional content of negative news images affected viewers' responses. A pair of within-subjects experiments manipulated the color and size of the ...

This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...

This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] In this qualitative analysis, 10 music writers were asked questions about their processes, preferences and institutions, and the answers were constructed ...

This thesis uses qualitative analysis to discover what uses and gratifications fans are receiving from hospital Facebook pages. The research centers on the fan page administered by Boone Hospital Center, located in ...

Seventeen magazine has been entertaining and educating teenage girls since its inception in 1944. Since that time, the magazine has remained a popular source of fashion, beauty, relationships, and even sex advice among ...

The following study is a content analysis on how online media covers pipeline failure in North America. It uses the Public Health Model of Reporting, Sourcing and Attribution Theory to answer questions related to the cause ...

The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...

The first decade of the twenty-first century was a time of transition for the journalism profession, and a time of economic struggle for news media organizations. A selection of editorial cartoons that constructed arguments ...

This thesis studies whether women authors are disproportionately attacked and negatively affected by online reader comments. I designed a quantitative study that performed a content analysis of 1,600 reader comments posted ...

This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were ...

As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...

This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...

Nearly half a century after the second wave of the feminist movement, women are still bombarded with stereotypical messages about the female's role in society. One of the most significant of these roles to examine is ...

The outbreak of the Spanish Civil War in 1936 generated debate in the Irish Free State over how (or whether) the emerging nation should intervene in the conflict. Examination of the debate reveals a deeper discourse ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood it ...

A survey of top editors of large-circulation newspapers in the United States and follow-up interviews were conducted to determine the degree to which editors believe reporter blogging is important to their online sites and ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores how the news environment might affect the news framing of public health disasters. Specifically, it examines the coverage of the ...

For decades the news release has been a staple of public relations tool kits. But now with so much available information on the internet, there are options to enhance the traditional news release with supplements like links ...

This study analyzes website privacy policies used by major news corporations and attempts to understand the newsroom ethics policies as applied to protecting personal information collected about readers. The confluence of ...