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A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
True beauty : a focus group analysis on interpreting messages of outward appearance in print teen magazines
(University of Missouri--Columbia, 2016)
This study explores how teenagers interpret, utilize and make sense of messages of beauty and outward appearance in print teen magazines in a focus group setting. This analysis is completed through the lens of social ...
Student perceptions of the relationship between perceptions of internal strategic communication and satisfaction : a survey of one Midwestern university
(University of Missouri--Columbia, 2016)
The purpose of the research was to examine the relationship between perceptions with internal strategic communication and satisfaction with those communication efforts. Specifically, the purpose was twofold: 1) to determine ...
Preserving the lost cause through "Dixie's football pride" : the Birmingham News' coverage of the Alabama crimson tide during the core of the civil rights movement, 1961-1966
(University of Missouri--Columbia, 2016)
This study examines college football's role in redefining the American South's regional identity in the century following the Civil War. During this time, southern college football began to resonate in many respects with ...
"Name one genius that ain't crazy" : misconceptions of musicians and mental health in the online stories of Pitchfork magazine
(University of Missouri--Columbia, 2016)
The idea of the musician in a pop-culture driven society is a powerful one. Their function is far from a utilitarian one for it spirals out into numerous directions: Truth-teller, critic, pacifier, culture shifter. Because ...
Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)
Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...
Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)
The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...
Photojournalism and post-traumatic stress disorder : understanding how photographs can contribute to stereotypes
(University of Missouri--Columbia, 2016)
According to the National Survey on Drug Use and Health, 43.8 million U.S. adults -- or 18.5 percent of the total population -- reported having some sort of mental illness in 2013. Only 44.7 percent (19.6 million) of these ...
The American newsroom in the new era : factors that influence the adoption or rejection of new technologies by non-management newspaper news producers
(University of Missouri--Columbia, 2017)
Today, journalists need to engage in the most advanced technological methods of reaching their audience more efficiently as media professionals now battle a fast spread of unverified news. Journalists need to be quicker, ...
A case of documents in the cloud : what changes DocumentCloud brings to the practices of daily reporting
(University of Missouri--Columbia, 2014)
This study explored the roles that journalists play in newsrooms in correlation with their use of the DocumentCloud platform. The results of this study indicate that DocumentCloud influences journalists’ routines and their ...
Conscious branding
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram ...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined how different type of message appeal and efficacy belief influenced college-aged populations' perceived effectiveness of oral health ...
Tweeting while leading : President Trump's Twitter habits from a Washington media perspective
(University of Missouri--Columbia, 2018)
This research is an in-depth study of how the current President of the United States is tweeting while leading our country and how that has impacted the traditional information gatekeeping role of the news media. By applying ...
Journalists' use of newspaper comment sections in the newsgathering process
(University of Missouri--Columbia, 2018)
As computers and, increasingly, cell phones, are used by an ever growing percentage of the population, newspapers have turned to online comment sections accompanying articles as forums for readers to communicate. Journalists ...
Testing the Twin Cities : a textual analysis of frames surrounding daily Minnesota-St. Paul newspaper coverage of the 2017 Minnesota Lynx
(University of Missouri--Columbia, 2018)
Perception often is reality, and that is of particular importance to those in journalism. Previous research illustrates that the language journalists use to describe the subjects they cover has the ability to impact public ...
LIFE, liberty & the pursuit of visual happiness : the development of documentary journalism, from magazine picture stories to Netflix serials
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Master's thesis examined what makes photo-journalists fulfilled professionally in the digital video space. Internet video journalism is the latest ...
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ...
The stereotypical, mythical, and peace journalism representation of blackness through news storytelling content in racial democracies : a critical discourse analysis
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Critical Discourse Analysis (CDA) explores how well-established news storytellers represent people of African descent in contexts where racial ...
In self defense : black female journalists' advocacy in the Cold War
(University of Missouri--Columbia, 2018)
"Mary Church Terrell, Black female journalist and civil rights activist, stood in front of the United Nations board in Lake Success, New York, on Sept. 21, 1949, to present a brief on Rosa Lee Ingram. Ingram and her two ...
A nation-branding perspective on Euro-Atlantic integration and online representation of a nation - the case of the country of Georgia
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using a theoretical framework integrating the theory of Competitive Identity (Anholt 2007), Conceptual Framework of the Formation of a Nation's Image ...