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Effects of emotional tone and visual complexity on processing health risk and benefit information in DTC advertising [abstract]
(University of Missouri--Columbia. Office of Undergraduate Research, 2007)
The expenditure of direct-to-consumer (DTC) prescription drug advertising has more than quadrupled since 1996 reaching $4.2 billion in 2005. This study examines how emotional tone and visual complexity affect recognition and attitude toward the ad...
University of Missouri--Columbia Research Reactor (MURR) flux trap design using Fluent Computational Fluid Dynamics (CFD)
(University of Missouri--Columbia. Office of Undergraduate Research, 2005)
The University of Missouri--Columbia Research Reactor Center (MURR) is the center of a world class, totally unique environment for the research, development, and production in major advances in nuclear medicine. The reactor operates at a ten...
QTL analysis for genes for brace root angle in zea mays l. [abstract]
(University of Missouri--Columbia. Office of Undergraduate Research, 2007)
genetics community), and the 2005 Genetic Map....
Controling cabbage pests in Missouri [abstract]
(University of Missouri--Columbia. Office of Undergraduate Research, 2007)
planting cabbage. My research focuses on the insect pests cabbage farmers in Missouri face, and the different methods of insecticide control that can be implemented. My research took place September 27 through November 8 of 2005. Golden Acre Variety cabbage...
Substance use among college women with disordered eating attitudes and behaviors [abstract]
(University of Missouri--Columbia. Office of Undergraduate Research, 2007)
to be among the most common co-occurring problems for individuals with significant eating pathology (Fischer, Anderson, & Smith, 2004; Granner, Black, & Abood, 2002; Krahn, Kurth, Gomberg, & Drewnowski, 2005; Piran & Robinson, 2006). The existing research...