Using the methods of semi-structured personal interviews and a post test-only experiment, this study examined the creation and effects of a photography project initiated by the Commission of Peru. The interviews revealed ...

This study examined how the U.S. and South Korean media covered the six-party talks on North Korea's nuclear ambitions, a negotiation process that began in 2003 and is still incomplete. It also investigated journalists' ...

In November 2007, the Writers Guild of America, the labor union representing U.S. film, television and radio writers, called a strike targeted at the Alliance of Motion Picture and Television Producers, a trade association representing over 350...

This research highlights how headlines, graphics and product category are related to print advertisement recognition. Altering the length of headlines, size of graphics and category of product can affect the predictability ...

This study examined the effects of varying levels of object change in advergames on implicit and explicit memory for the brand sponsoring the game. For the purposes of this thesis, object change was defined as an object ...

A survey (N=102) of citizen journalism readers explored the relations between motivations for reading (content and process gratifications), personal attitudes (interpersonal trust and life contentment), and three measures ...

With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand ...

This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called ...

This paper explored how genocides in Rwanda in 1994 and Sudan in 2004 were framed in three American midwestern newspapers, namely the St. Louis Post-Dispatch, the Cleveland Plain Dealer and the Wisconsin State Journal. ...

sent the reporter off campus based upon her profession. Other administrators were unperturbed by a media presence in their schools, allowing the researcher to freely roam the school. During debriefing, many administrators reported that relationships...

This research presents a little-discussed reporting technique, termed for the purpose of this research "participatory reporting," and uses research from the field of theatre to examine the technique for its potential ...

to the literature available on the use of Preference Theory to describe why women make up a majority of the Public Relations career field, but do not make up a majority of the leaders within Public Relations. Results indicate that PR practitioners are making work...

The purpose of this study is to explore whether "connectivity" - the level of intimacy journalists have with their communities and how it influences their jobs - is at work in collegiate journalism. This qualitative study ...

The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include ...

This paper applied the uses and gratifications theory to the social networking site, Facebook, in an effort to examine the predictive power of consumers' motivations with regards to site use and behaviors towards advertisements ...

Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of ...

While privacy is paramount to a person's liberty interest, it is not absolute in all circumstances. Often, public interests trump an individual's right to privacy. Since the enactment of freedom of information statutes by ...

The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based ...

For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the ...

in power, 2004 and 2007. Moreover, the study expanded on the results based on semistructured interviews with the editors in chief of the daily newspapers. Overall, the study's results show that the Kosovar daily newspapers fail to keep government fractions...