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Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)
This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ...
The relationships of organizational web site information and job seeker characteristics with perceptions of and attraction to the organization
(University of Missouri--Columbia, 2008)
Perceptions of web site information, including information specificity, navigability/usability, and web site orientation were hypothesized to be related to outcomes including perceived person-organization (P-O) fit, ...
Do role models matter?: exploring the correlates of motivational and imitative role modeling by professionals
(University of Missouri--Columbia, 2013)
This study was an initial attempt at precisely conceptualizing and measuring role modeling, and exploring the correlates, direct benefits, and career outcomes of role modeling for professionals. As such these results begin ...
Voice in marketing interactions
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Voice is an intrinsic feature of marketing interactions that varies among individual agents, across encounters, and throughout interactions. Despite the prevalence of voice...