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Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This research addressed...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes ...
A study of snark in news media
(University of Missouri--Columbia, 2009)
in all measures except entertainment. The results suggest that snark has incredible power to attract attention. Considering the continuing expansion of Internet news media and increase in soft news coverage, further research needs to address journalistic...
Exploring "connectivity" at the college newspaper : can it help explain the success of the collegiate press?
(University of Missouri--Columbia, 2009)
The purpose of this study is to explore whether "connectivity" - the level of intimacy journalists have with their communities and how it influences their jobs - is at work in collegiate journalism. This qualitative study ...
Newspaper management training and attitudes : a survey of managing editors and human resource directors on management training and attitudes toward management in newspapers
(University of Missouri--Columbia, 2009)
Surveys of managing editors and human resource directors at U.S. newspapers were conducted to quantify management training, ascertain hiring practices, and probe attitudes about management training. The response rate of ...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. Thus, this study investigated...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and "Web-local" social capital...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
Point of view permeates every aspect of magazines. As a relatively modern concept, the journalistic device went previously unstudied in scholarly form. The research question, "How and why do U.S. consumer magazine writers and editors establish point...