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Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
channel. The themes this researcher identified are supported by uses and gratifications theory as well as social capital theory as it relates to the online connection of alumni to the university. The researcher found recent graduates read and engage...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
broadcast to a national and even international audience, but started with coverage by local media organizations in Columbia, Missouri. This qualitative research examines local media coverage of the Concerned Student 1950 protests using a textual analysis...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
in sports advertising. To analyze the impact of selling Blackness, the research used focus groups to examine how Black, college-young adult audiences engage with and identify racial constructions in Nike advertisements, and thus, how that influences...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ...
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)
Research into journalistic roles has received world-wide attention. What tends to be underrepresented in these studies are the challenges that journalists must overcome in fulfilling their idealized roles. Therefore, this study uses a theoretical...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ...