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Responsibility framing and the Obama health care reform bill
(University of Missouri--Columbia, 2010)
The purpose of this research was to examine early online news coverage of the Obama health care reform bill by both Foxnews.com and MSNBC.com. The study aimed to look at framing techniques and whether or not these publicly-known, politically...
Texan City magazine health news : a content analysis
(University of Missouri--Columbia, 2019)
magazines in Texas: Austin Monthly, D Magazine, Fort Worth, Texas Magazine, Houstonia, and San Antonio Magazine. Using agenda building, agenda-setting, and second-level agenda-setting, this research quantitatively analyzed 169 health articles published...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
in the research, findings indicated that Facebook and Twitter are perceived as credible sources of health information if the material shared comes from a health care professional or organization, or a friend speaking from a personal health experience. Credibility...
A textual analysis of women's health magazines : how women's health magazines set the agenda for women's beliefs about cardiovascular disease
(University of Missouri--Columbia, 2018)
, 2013). This thesis examines the messages that are presented to women about heart disease through the three highest circulating women's health magazines in the United States. By examining these messages through a textual analysis, the researcher was able...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this research was to examine...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined how different type of message appeal and efficacy belief influenced college-aged populations' perceived effectiveness of oral health messages. In specific...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news reporting of scientific...
Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)
This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. After applying...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. Thus, this study investigated...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
found to be least trustworthy, while health-related organizations were most trustworthy. Negative content posted by a friend sources was found to be more trustworthy than positive information. Age and income level were found to affect if women used...
The perceived role of personal social identity in the promotion of arthritis self-management programs
(University of Missouri--Columbia, 2008)
how people with arthritis perceive themselves and their disease within a particular social role and how those perceptions shape health related beliefs and behaviors. Qualitative research methods provide a framework for this study, including in...
Crossing the school house gates : a media access audit of public high schools
(University of Missouri--Columbia, 2009)
This research tested the media access policy adopted by a large independent public school district in Oklahoma to determine if its high schools comport with district rules as applicable to self-governance theory. The researcher visited nine high...
A study of newspaper treatment of male and female political candidates
(University of Missouri--Columbia, 2009)
As greater numbers of women enter the typically male-dominated arena of U.S. politics, it is important to look at ways in which widely held gender stereotypes can affect the coverage candidates of either gender receive in ...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black women's negotiation...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
. This pilot, or pre-study, examines the potential inclusion of Health Belief Model based, sociocultural targeting into HIV intervention campaigns. Through in-depth interviews with 11 Black MSM, this research studies how HIV intervention campaigns...
Textual analysis of online magazine framing of screen time use in young children
(University of Missouri--Columbia, 2019)
magazines, an outlet for parents to collect parenting practice information, frame the discussion of screen time use among young children. Through a textual analysis of 170 articles (n = 170), the researcher looked at how a top online parenting magazine...
Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
In an era of selective attention, media fragmentation, political polarization, and social media trolls, the communication landscape has never been more fraught with the potential for carefully crafted messages to take on ...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's potential in science. Ten...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR into the more developed...
The reality of celebrity journalism : a look at the changing presence of reality TV celebs in People magazine
(University of Missouri--Columbia, 2010)
during the summer and fall of 2009, the researcher sought to find out just how much attention -- and what kind of attention -- reality stars are getting on the cover of People magazine. This large-scale content analysis sampled from covers of People...