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Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news reporting of scientific...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
found to be least trustworthy, while health-related organizations were most trustworthy. Negative content posted by a friend sources was found to be more trustworthy than positive information. Age and income level were found to affect if women used...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
. distal source cues) online between-subjects experiment (n = 305), this study explores how source cues indicating expertise and social proximity affect assessment of interpersonal similarity and user-generated health messages. Assessment of interpersonal...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR into the more developed...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
cancer advertisements among African American women. Because this group of women has the tendency to be religious (Mattis, 2000) and research has shown that health is highly correlated with spirituality among African American women (Holt, Clark, Kreuter...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
profile are not well-researched, particularly for spokespersons representing a brand or organization. Using a 2 (network size) x 2 (gender) mixed design experiment, this study investigates how a profile's social network size and gender influence social...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study focuses on expanding the theoretical knowledge of perceived uncertainty in risk communication research. This study investigates the relationship between three...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
and research questions, this study used a 2 (tone of voice: human vs. organizational) x 2 (source: public relations executive vs. private citizen) x 2 (type of crisis response: defensive vs. accommodative) mixed experimental design with tone of voice and type...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
strategy for practitioners and researchers, this study worked to merge the well-documented success of both autonomy support from the self-determination theory and inoculation theory to strengthen an individual's ability to hinder unwanted persuasive...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
it has become one of the most controversial issues in European Union. On the one hand it is perceived as having far-reaching implication in the field of agriculture and rural development; while on the other, it is objected on health, ethical...
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
recruited from Amazon's market research tool, MTurk. The findings indicate that NEORs affect internal reputation negatively and increase the likelihood of unsupportive behavior. Timing does not affect the relationship between NEORs and crisis outcomes...