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The effects of new media for emergency tornado notification on the digital divide
(University of Missouri--Columbia, 2014)
This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective of the Diffusion...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation experimentally tests a new theoretical approach to resistance to persuasion in the context of extremist recruitment propaganda. This study leveraged the self...
An online disconnect : a case study of the effect of social media on a metropolitan newsroom's organizational culture
(University of Missouri--Columbia, 2013)
This research explores the role of social media use in a traditional newsroom by examining how reporters and editors use social media tools, particularly Twitter and Facebook, in their day-to-day work activities. It uses ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
Message source effects on persuasion of target audiences have been examined for decades by scholars in advertising, consumer behavior, communication, and psychology, among others. Myriads of studies are available on the subject, but in nearly every...
A textual analysis of bottled water print ads
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Bottled water ads provide an opportunity to study a product that is essentially identical across brands. This research looks at the magazine print ...
Ethical dilemmas on social networking sites : focus group discussions with journalists and news consumers
(University of Missouri--Columbia, 2019)
than ever before, both in terms of the closeness of their online interactions and the defined roles they play in the process of gathering and disseminating information (Broersma & Graham, 2013). By understanding both groups' expectations of privacy...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
; Hallin, 1992). But this narrative does not always take into account that journalism is a multifaceted institution with many interfaces (Koljonen, 2013). The narrative also tends to be simplistic because it exaggerates the scope of change and does not take...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...
Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The present study uses the Theory of Planned Behavioral, the Theory of Reasoned Action and the Integrated Behavioral Model to analyze how audiences ...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
Local newspapers around the country are in trouble. But as the primary source of information in many of the communities they represent, these organizations provide valuable spaces for the exchange of ideas and information. ...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
support the use of pre-crisis communication. In order to explore this realm of both risk and crisis communication, this dissertation dovetailed concepts from both disciplines to examine the unique paracrisis of astroturfing. Providing a more holistic...
Visibility of health news outlet attributions on facebook : outcomes for credibility perceptions and recall
(University of Missouri--Columbia, 2018)
The internet has become a major source of health information, and the user-generated content found online, especially on social media, makes health misinformation a serious concern (Yang & Beatty, 2016). Two-thirds of U.S. ...
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. ...
Exploring the relationships between K-pop fans' identities and media consumption in web 2.0 era
(University of Missouri--Columbia, 2021)
With the easier and wider diffusion of media content from different cultures on web 2.0 platforms like YouTube, Korean Pop music has gained greater global popularity due to the emergence of participatory culture. The current ...
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users ...
The business imperative of newsroom diversity: how identities influence Indonesian women media leaders' perceptions and implementation of newsroom changes and innovation
(University of Missouri--Columbia, 2022)
solid conviction in diversity can add value to business success. The dissertation explains how women's intersected identities and their flexibility in accessing their professional and social roles shape their various understandings of diversity. It also...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis ...
Tweeting while leading : President Trump's Twitter habits from a Washington media perspective
(University of Missouri--Columbia, 2018)
This research is an in-depth study of how the current President of the United States is tweeting while leading our country and how that has impacted the traditional information gatekeeping role of the news media. By applying ...