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Presenting the dragon to the eagle : testing the influence of message framing and valence on public perceptions
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the influence of negative and positive stories framed episodically and thematically on cognitive perception, attitude formation and behavioral intention...
A content analysis of reproductive health articles in Jezebel.com and Glamour.com
(University of Missouri--Columbia, 2013)
the ACLU defines as actions and statements that aim to oppress women and threaten to restrict access to basic health care services. Content analysis was the method of investigation used in this study, including quantification of more than 30 health...
"Acting white" on social media : a study of African Americans' racial identity performance on Twitter
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] "Acting White" exists within minority communities across North America and the globe as a scarlet letter of shame to those perceived as performing an identity above or separate...
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key construct of the model...
The "sovereigns of cyberspace" and state action
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The "sovereigns of cyberspace" like Google, Facebook, and Twitter are writing the current chapter in the story of free speech. They are conducting private speech regulation...
She's too pretty : how model attractiveness and social comparison impact consumer self-esteem and purchase intention
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer purchase intention among...
Bridging the visual-verbal divide in college mass communications programs
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today, all communications products are multimodal, employing a variety of communications techniques, from writing to graphics (and more), in one product. Modes of communications...
Written rules and practical matters on state public records laws
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Public access laws are at the heart of transparent democracy, in place to ensure that government meetings and records are open to the public. Without adequate enforcement...
A study of cancer metaphors : how metaphors vary in four newspapers of varying audience literacy
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Writers learn early to write for their audiences. Recent research shows health journalists do write for their audiences. However, how does coverage for one audience differ from...
Picture perfect : representing Argentina, Chile and Uruguay in AFAR, National Geographic Traveler and Travel + Leisure, 2011-2015
(University of Missouri--Columbia, 2015)
In a visually driven world, photographs are an imperative part of communication, especially in travel magazines. Over the past decade, only one qualitative study has been completed on images in leisure travel magazines. In 2013, Hsu and Song studied...
Professional networks of U.S. foreign correspondents and the reshaping of journalistic norms and practices
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Foreign correspondence now holds a tenuous position in the journalism industry because in midst of financial struggles, news organizations have been willing to axe the budget...
Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary to study how...
How can they remember it? : the effect of presentation format and information density on mulitmedia message processing
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted in the PRIME lab where...
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual objectification images...
University reputation management : experimental study of the influence of identity and image on reputation and behavioral intentions
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study viewed parents of prospective college students as a primary target of university reputation management efforts and explored their perception about university...
How the relationship between public health information officers and journalists can affect media agenda-building : a coorientational approach
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is three-fold. The first purpose is to investigate how public health information officers perceive health journalists in terms of trust and how...
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing (SMM) given its cost...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
officials. This study considered how reporters from the Washington Post and New York Times, who were among the national outlets that covered the MU protests, reported on the movement. This research, conducted as a qualitative textual analysis, studied how...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation experimentally tests a new theoretical approach to resistance to persuasion in the context of extremist recruitment propaganda. This study leveraged the self...
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis searches for the modern...