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Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
say, of journalism's concentration in expensive, coastal cities that are inaccessible to people of lower classes. This study examines how an outlet's geographic location influences its coverage of class by comparing local and elite coverage...
Texan City magazine health news : a content analysis
(University of Missouri--Columbia, 2019)
City magazines have a powerful role in convincing readers to take proactive health measures, however they rarely take advantage of their capacity to set their communities' public agendas. This study considered the health ...
A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...
Lines in the sand : navigating native advertising through magazine professionals' policies
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Informed by the persuasion knowledge model and advertising ethics theory, this research uses a representative case study to qualitatively analyze both (1) 176 native...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social ...
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)
to 2017. The study uses quantitative and qualitative textual analysis and employs theories of collective memory to explain how the Chinese government and media collaborate in using new national role models to shape the public narrative about Lei Feng...