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Moderators' modus operandi : a rhetorical, qualitative analysis of the 2016 presidential debate moderators
(University of Missouri--Columbia, 2019)
Raddatz and Chris Wallace -- to determine what rhetorical strategies they implemented during their time on stage as well as how the digital news media analyzed their performances. Through coding 93 questions asked over the course of the three debates...
Lean and mean : determining how hiring multimedia journalists transforms communications teams
(University of Missouri--Columbia, 2018)
-50. The study used literature to examine the skills of a MMJ and analyze how transferable they are to the content creation roles on communications teams. Using a quantitative survey of communications managers who hire content creators, this survey gathered...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
the role of PR professionals in the communication process, and to determine whether the involvement of a PR professional leads to improved news article accuracy. This study asked news sources to analyze 167 news articles about state and local health...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between the ages of 18 and 70, who...
Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
sites that are updated frequently, offering a variety of information on many topics, along with blogs and video. In terms of gratifications and preferences for getting advertising information, subjects mostly ignored and avoided advertising on web sites...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
as how they came into these PIO roles. This turned out to be a unique year for the PIOs as they learned how to navigate through an unprecedented pandemic to riots to an election on top of their everyday roles. Through qualitative research that included 13...
Symbiotic or destructive? : an analysis of the metaphors about journalism in American films during the 1990s
(University of Missouri--Columbia, 2019)
suggested by the metaphors were overall constructive or destructive to the institution of journalism. The findings revealed five overarching themes of the films' metaphors: journalism as a sport, journalism as violent warfare, journalism as carnal impulse...
Defining characteristics of online-only news websites : a case study on the St. Louis Beacon
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis examines the ways that traditional newspaper journalism practice seeps into online-only news Websites. More specifically, this study focuses ...
Black and Afro-Latinx women in public relations: a collaborative autoethnography on the construction of intersectional identities in the workplace
(University of Missouri--Columbia, 2022)
Public relations is considered a feminized industry with women making up nearly 70 percent of its workforce. However, women only fill 30 percent of the top leadership roles (Angela Chitkara, 2018) and sufficient representation from Black women...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
on their comprehension and recognition of risk and benefit information. A 2 (source) x 3 (emotional tone) factorial design online experiment was conducted on youth and young adult women. Results showed that the emotional tone of a message influences the way...
Through the looking-glass: how scientists view journalists and science news
(University of Missouri--Columbia, 2022)
This research aims to better understand the relationship between scientists and journalists from a scientist's point of view, how scientists view science news, and how this view has changed or stayed the same over twenty years. Surveys were sent...
Resources for tackling post-traumatic stress disorder in local newsrooms
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] PTSD in journalism is a fairly new phenomenon. There is substantive research into how it affects individuals, however little research has been done in the areas of prevention...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
were exposed to localized and standard versions of news stories and asked to make personal evaluations of the content and fictional news outlets. The results of this study showed that content angle, localized national versus standard national, has a...
Understanding the practice and attitude of community engagement by journalists at American nonprofit newsrooms
(University of Missouri--Columbia, 2020)
Nonprofit journalism has been heralded as an alternative business model in the time of financial crisis for the news industry. As a result, community engagement has been increasingly adopted as a strategy by journalists. Through scholars have...
Crossing the school house gates : a media access audit of public high schools
(University of Missouri--Columbia, 2009)
This research tested the media access policy adopted by a large independent public school district in Oklahoma to determine if its high schools comport with district rules as applicable to self-governance theory. The researcher visited nine high...
Climate change in the newsroom : journalists' evolving standards of objectivity when covering global warming
(University of Missouri--Columbia, 2010)
with their experiences. In the case of "balance", reporters have redefined it to mean applying a "weight of evidence" approach (Dunwoody, 2005) to science stories, and they tend to use global warming "skeptics" as sources very sparingly. There only limited support...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication...
Trained to censor? : a study of student expression issues in Missouri principal preparation programs
(University of Missouri--Columbia, 2010)
analyzed to determine the amount of time devoted to student expression issues and the instruments used to measure pupil performance. Second, in-depth interviews were conducted with a sample of six school law instructors to explore their attitudes about...
Journalist or influencer? Exploring young public media journalists' perceptions of individual branding on Twitter
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 5/1/2024] As the news continues to be increasingly crafted and consumed online, media practitioners and media scholars are becoming more engaged in a complex discourse about journalistic branding, how it manifests itself on Twitter...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
interest. But when asked to imagine the government as a source of newspaper revenue, the journalists were fearful that subsidies could compromise their watchdog role. Because of newspapers' dire circumstances, however, most of the journalists were open...