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Protecting the environment: the effects of green menu design on restaurant customers' willingness to pay
(University of Missouri--Columbia, 2022)
The present study conducted experiments to reveal the relationship between various message appeals and customers' menu selection processes. There is a dearth of studies that explore the consumer green menu selection ...
The efects of psychological ownership on loyal customers' perceptions : applying brand tourism effect and conspicuous consumption to luxury hotel marketing
(University of Missouri--Columbia, 2018)
This study aims to examine the conflict between loyal customers and non-loyal customers in the luxury hotel environment. This research mainly applied the concept of brand tourism effect and employed a 2 (two types of ...
Proteomics and condensed tannin : an optimized method to characterize grape protein and the relationship to wine condensed tannin content
(University of Missouri--Columbia, 2021)
and condensed tannin. Also, condensed tannin content and proteome from Vitis interspecific hybrid cv. Chambourcin wine from 2018 and 2019 was studied more extensively with traditional and novel winemaking methods (exogenous condensed tannin additions early...