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Promotional strategies of media startup companies
(University of Missouri--Columbia, 2016)
Media startup companies are small. There are many platforms they can utilize to gather more readership. Social media accounts are a kind of owned media with lower costs. There are also paid platforms companies can use to ...
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)
This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive ...