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Now showing items 1-11 of 11
Media coverage of the new economy
(University of Missouri--Columbia, 2005)
The late 1990's represented a time of unprecedented economic growth. However, the economic bubble ultimately burst and the nation entered into a recession. Following the crash, there was speculation that the media were responsible irresponsible...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the evaluation step is skipped...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...
The effects of media framing of political conflicts on party identification and political participation
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Prior research identified the logical chain from strategic coverage to cynicism to demobilization. Considering the fact that party identification anchors ...
What's the quality of breast cancer information you read online?: a comparative analysis of breast cancer information quality in commercial vs. nonprofit websites
(University of Missouri--Columbia, 2005)
Eighty five million Americans access the Internet for health information. But lacks of content regulation, free access, and increased marketing potential have meant that content providers increasingly heed to the call of ...
The elite press, the Bush administration, and Iraq: ideology confines scrutiny in the Post and the Times
(University of Missouri--Columbia, 2005)
This study examines whether ideology or a reliance on official sources is the primary influence upon the elite media during times of armed conflict by analyzing the Iraq war coverage in the Washington Post and the New York ...
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
of religious tales of struggle and salvation. Suffering and disease are represented as cathartic, thus somehow justified The majority of articles place responsibility on the individual person rather than the medical establishment or the public health system...
Interactivity and personalization in product presentation on e-commerce websites
(University of Missouri--Columbia, 2005)
Growing interest in e-commerce necessitates research to determine how to effectively use this medium. Of the features on these websites, product presentation is an important form of advertising. This research focuses on ...
Framing theory and operation Iraqi freedom: an analysis of news frames and the 2003 conflict in Iraq
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This master's thesis analyzes newspaper coverage of Operation Iraqi Freedom, the conflict in Iraq that officially began on March 19, 2003 and ended on ...
Everybody loves "Sideways": patterns of consensus (and lack thereof) among movie critics in 2004
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Research on pack journalism tends to focus on the seeming homogeneity in much reporting of hard news. This study examines similar tendencies among film ...