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Defining the southern in Southern living
(University of Missouri--Columbia, 2009)
The purpose of this study is to determine (1) the editors' definition of the term "Southern" as it is presented in the pages of Southern Living magazine and (2) whether that definition originates with the magazine's readers and is merely reflected...
Magazines targeting young men : men's objectification of and attitudes toward women
(University of Missouri--Columbia, 2008)
The purpose of this study was to expand knowledge regarding the effects of viewing Lad magazines on men. Specifically, this study was the first to examine men's reactions to Lad magazines, a relatively new and popular genre of lifestyle magazines...
Examining visual cognitive complexity in the context of online women's magazine home pages
(University of Missouri--Columbia, 2009)
An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. A content analysis of 13...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
Point of view permeates every aspect of magazines. As a relatively modern concept, the journalistic device went previously unstudied in scholarly form. The research question, "How and why do U.S. consumer magazine writers and editors establish point...
Webs of intimacy and influence : unraveling writing culture at Harper's magazine during the Willie Morris years (1967-1971)
(University of Missouri--Columbia, 2009)
Through an exploration of what a collective of writers have written and said about the experience of working together at Harper's Magazine from 1967-1971, this research aims to give shape to the concept of writing culture. Influenced in part...
Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This ...
Lifestyle, economy, and coverage : a companion between four daily newspapers before, during and after the economic collapse
(University of Missouri--Columbia, 2009)
in the form of consumer reporting, news stories about the impact of the economy on the arts, trend stories that sought to explore uncovered aspects of the economic climate and features that humanized concepts such as bankruptcy. Many editors and reporters...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
group sessions were conducted among members of these generations (2 for Boomers, 2 for Gen Xers and 3 for Gen Ys). These discussions were driven by a set of six print ads selected from magazines intended to target these respective generations...
Cinema screen reflections from 1920s to present: how film portryals of print journalists have affected their identities
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study set out to not only uncover whether journalists were affected but which way they were affected and by what films. Semi-structured e-mail ...
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
design, 14 prescription drug commercials that included 20 instances of the message features under investigation were shown to participants. Using repeated measures ANOVA to analyze each hypothesis, the results of this study suggest that while participants...
Optimal marketing budgeting and benchmarking of platform firms
(University of Missouri--Columbia, 2009)
-lateral relationships between the members of the groups. Examples include markets of print media companies like newspapers and magazines (readers and advertisers), TV broadcasters (viewers and advertisers), shopping malls (shoppers and retailers), and payment cards...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
such information dissemination leads to the generation of social capital. Future studies focusing on specific features of online social networks that enable communication and civic participation are recommended, as is a comparison between levels of social capital...
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice
(University of Missouri--Columbia, 2009)
Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence ...
Using attitutudes and motivations to segment the landowner audience: a typology of family forest owners in the Missouri Ozarks and description of management and information behaviors
(University of Missouri--Columbia, 2005)
With 74% of Missouri's forestland controlled by family forest owners, understanding this ownership group is important to ensuring the sustainable management of the state's forests. Audience segmentation techniques can help ...
The use of web analytics on an academic library website
(University of Missouri--Columbia, 2009)
Academic libraries need to evaluate their electronic services in order to ensure their users' satisfaction. Libraries have been using evidence based evaluation traditionally. These practices have their imitations as they ...
Type-1 and type-2 fuzzy systems for detecting visitors in an uncertain environment
(University of Missouri--Columbia, 2009)
In this work, I have developed an algorithm to detect the presence of visitors in a noninvasive manner. This algorithm is designed as part of an in home monitoring system. The data from the algorithm will be used as a way ...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...