Search
Now showing items 1-20 of 134
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study is an exploration of the business leadership content that exists to serve as a resource for the development of the leadership role, the performing of that role...
The moneymakers: business publications and alternative revenue streams
(University of Missouri--Columbia, 2021)
are working together now more than ever to create new and alternative revenue streams. It's about thinking entrepreneurially. Moneymakers such as sponsored content, events, and newsletters are just few of the many ways business publications are finding...
The digital divide and news consumption: how rural newspapers are making online content accessible
(University of Missouri--Columbia, 2022)
Lack of internet access impacts almost every facet of daily life in the modern age, from how we learn to how we connect with our communities. Consumption of online news is also impacted by the growing digital divide, and ...
Exploring the media uses of farmers when establishing their business relationships : a case study of Tyson Foods Local Grain Services (LGS)
(University of Missouri--Columbia, 2018)
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms have created niche...
The role of newsletters in the future of independent journalism
(University of Missouri--Columbia, 2022)
News organizations have innovated new methods of reaching the audience directly as the industry shifts to consumer supported revenue models. One strategy that has created buzz and is circulated widely, is the Email Newsletter. ...
Information about, not from : investigating business with accountability in mind
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Businesses and corporations exert massive influence over Americans’ daily lives so it is imperative that reporters serve as a check on their power. Being close...
Factors that make journalists change hypotheses during investigations
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Journalists always go into investigative reporting with hypotheses, but few researchers have studied how journalists change their hypotheses when working on investigative stories. This research, through in-depth interviews ...
Coverage of the 2016 Indian banknote demonetization by U.S. and Indian media
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]
Reporting live "On hair"
(University of Missouri--Columbia, 2019)
various United States regions were interviewed. The findings concluded that anchors base their hairstyles mainly on what's most convenient for them....
Women leading public relations
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Women in newsroom still feel undervalued compared to their male coworkers
(University of Missouri--Columbia, 2020)
This professional project explores how women’s experiences in newsrooms are and are not changing with movements like #MeToo and identifies how women view their role in changing newsroom environments to be more gender ...
Electric vehicle adoption : how utilities can charge up EV adoption in the US with marketing efforts
(University of Missouri--Columbia, 2022)
Power utilities are hoping to capture additional electricity sales from electric vehicle (EV) charging. While EVs have been on the mainstream car market for about a decade, adoption of these vehicles has been slow. While ...
Managing creative teams : virtual work's impact on creative climate and creative process
(University of Missouri--Columbia, 2022)
The Covid-19 pandemic brought about a profound shift in the workplace, as in-person creative teams dispersed to remote work environments and organizations had to quickly implement ways to sustain creativity. This study ...
Representation of veterans who have been homeless
(University of Missouri--Columbia, 2018)
The burden of talent : examining the impact of media coverage on the performance and mental health of young Bulgarian soccer players
(University of Missouri--Columbia, 2020)
the respondents and Bulgarian journalists has been somewhat fractured due to the media’s desire to attract audiences through rumors, gossip and sensationalism. The youngsters said that some of the pressure comes as a result of that business model. However, media...
The inbox as a newsstand : extracting value from email newsletters in journalism
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]
Making pictures in an upturned world : an analysis of photojournalists' motivations for covering COVID-19
(University of Missouri--Columbia, 2022)
When the COVID-19 pandemic began in 2020 and lockdowns became the standard, photojournalists continued working. Some went out into the world and documented the news, while others stayed at home and documented their own experiences. Using Shoemaker...
Bringing the election home
(University of Missouri--Columbia, 2013)
The road to success for photographers pursuing major photographic projects in modern newsrooms is often difficult. Using in-depth interviews, this paper explores the challenges faced by five accomplished photographers as ...
It's funny you should ask : an examination of professionals' perceptions of the use of humor in advertising
(University of Missouri--Columbia, 2019)