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Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
, the experiment employed two message variables' message appeal (i.e., social-focused and health-focused) and efficacy belief (i.e., self-efficacy, collective-efficacy, and no efficacy) "and examined their influences on perceptions of oral health messages: (a...
A qualitative case study into the Toronto Star's electronic newspaper and its impact on newsroom practices and journalists
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The fate of newspapers in North America in light of rapid technological advance has been extensively discussed, analyzed, and researched. This thesis ...
The role of public relations education in preparing students for managerial roles
(University of Missouri--Columbia, 2007)
to advance to managerial positions? This study focused on practitioners with 5-10 years experience, because it represents a point in their careers when practitioners are both seeking and achieving career advancement. Participants were first screened through a...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control condition with 2 (message...
Defining characteristics of online-only news websites : a case study on the St. Louis Beacon
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis examines the ways that traditional newspaper journalism practice seeps into online-only news Websites. More specifically, this study focuses on The St. Louis Beacon...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
selfidentified as Black and female. Participants were recruited from both urban and rural cities. Data collected during each 60-minute or less focus group session was analyzed and grouped into key themes. Results: Among the Black women who participated...
The role of product category involvement when stealing thunder during organizational crises
(University of Missouri--Columbia, 2010)
critical for organizations and public relations practitioners to be readily prepared with crisis communication strategies. One type of proactive disclosure, and the focus of this study, is "stealing thunder." This tactic is used to minimize the impact...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
Responsibility framing and the Obama health care reform bill
(University of Missouri--Columbia, 2010)
The purpose of this research was to examine early online news coverage of the Obama health care reform bill by both Foxnews.com and MSNBC.com. The study aimed to look at framing techniques and whether or not these ...
Wingman, warrior, airman : branding the U.S. Air Force
(University of Missouri--Columbia, 2010)
Since the U.S. Air Force's inception in 1946, even after 60 years of air superiority and dominance, the Air Force struggles to find a recognizable image and identity among the five services, to include the U.S. Army, Navy, ...
The politics of election coverage : a content analysis of Indiana's two largest newspapers during the 2008 presidential election
(University of Missouri--Columbia, 2010)
exist. Utilizing the theories of framing and second-level agenda setting, a content analysis focused on each newspaper's choice of topics, tone, story sources, and amount of coverage as applied to the Republican and Democratic presidential and vice...
Cultivating criticisms : how journalism students critique the news
(University of Missouri--Columbia, 2023)
Scholars note the importance of press criticism to the journalism-democracy framework, yet press criticism is underdeveloped as an academic pursuit. This study seeks to develop the study of press criticism by examining press criticism using focus...
Role of the media during political events in authoritarian, democratization and democratic periods in Korea
(University of Missouri--Columbia, 2010)
This research examined the role of the media during three different significant events in political transitions in Korea, namely the Kwangju massacre of 1980, the democratic elections of 1987, and the candlelight protests ...
Framing journalists' kidnappings : a textual analysis of news frames from U.S. and U.K. newspapers covering journalists' kidnappings in the Middle East
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A textual analysis studied U.S. and U.K. newspaper articles written about journalists kidnapped while reporting in the Middle East to uncover news ...
A study of public opinion relative to organizations : reviewing representation of local media and nonprofit organizations
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood ...
The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, ...
Antecedents of website credibility : a qualitative analysis
(University of Missouri--Columbia, 2010)
Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility and schema, and explored...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using ...
Trained to censor? : a study of student expression issues in Missouri principal preparation programs
(University of Missouri--Columbia, 2010)
This study analyzed the training school principals receive in student speech and press law. The study has three components. First, the researcher collected school law course syllabi from 13 of Missouri's 17 principal ...
Congress in the mass media : how the West Wing and traditional journalism frame Congressional power
(University of Missouri--Columbia, 2010)
identified. The results show that both the newspaper sample and the West Wing sample predominately use conflict frames to portray congressional power. The conflict frames focus on conflict between parties, conflict between the legislative and executive...