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Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims to determine whether...
A study of how political candidates use persuasive messages on Twitter, specifically toward women voters
(University of Missouri--Columbia, 2019)
This purpose of this qualitative research is to analyze how political candidates use persuasive messages on Twitter, specifically toward women voters. The use of Twitter by political candidates has become extremely more ...
Framing the Israeli-Palestinian conflict : a study of frames used by three American newspapers
(University of Missouri--Columbia, 2009)
This paper explored look how three U.S. newspapers' covered the Israeli-Palestinian conflict, following two peak incidents - Israeli leader Ariel Sharon's 2000 visit to Jerusalem's Temple Mount and 2002's Passover Massacre ...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
Local newspapers around the country are in trouble. But as the primary source of information in many of the communities they represent, these organizations provide valuable spaces for the exchange of ideas and information. ...
Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
In an era of selective attention, media fragmentation, political polarization, and social media trolls, the communication landscape has never been more fraught with the potential for carefully crafted messages to take on ...
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
introductory journalism and communication courses at a large mid-western university. A total of 637 responses were analyzed through an ordinary least squares (OLS) multiple regression and a series of parallel mediation models. The results revealed...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage ...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
Based on prospect theory, the present study investigated gain vs. loss framing effects in the context of breast cancer screening (BCS) intervention. This study specifically assessed how the framing effect would be moderated ...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
In 2015, protests against racism at the University of Missouri upended the university. Journalists from news outlets throughout the U.S. descended on the Columbia campus to document the historic protest movement, which toppled two university...
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)
Research into journalistic roles has received world-wide attention. What tends to be underrepresented in these studies are the challenges that journalists must overcome in fulfilling their idealized roles. Therefore, this ...
How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ...
Newspaper circulation scandals : testing a new dimension of media credibility
(University of Missouri--Columbia, 2009)
extent purchase motivation variables, such as trust and credibility, were associated with reduced buying as a result. Also sought was a measure of any impact on credibility of the newspaper's image restoration strategy of internal accounting reforms...
Indicators of journalistic role performance on Last Week Tonight
(University of Missouri--Columbia, 2019)
The purpose of this study was to analyze how John Oliver, the television host of HBO's Last Week Tonight, adopts journalistic role performance throughout the long-form segments of his program. Last Week Tonight, a satirical ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...
Black and Afro-Latinx women in public relations: a collaborative autoethnography on the construction of intersectional identities in the workplace
(University of Missouri--Columbia, 2022)
Public relations is considered a feminized industry with women making up nearly 70 percent of its workforce. However, women only fill 30 percent of the top leadership roles (Angela Chitkara, 2018) and sufficient representation ...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
African American women are dying disproportionately from breast cancer compared to other ethnicities as it is the second leading cause of cancer deaths among this group (American Cancer Society, 2007). Even though the death ...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes ...
Generation Z perceptions of product placement in original Netflix content
(University of Missouri--Columbia, 2018)
By 2019, $11.44 billion is predicted to be spent in the U.S. on product placement, a dramatic increase from the $4.75 billion spent in 2012 (Statista, Product). A 2016 survey revealed that among the general population in ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, ...