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Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users are unfollowing, unfriending...
The elite media framing the emerging markets : a textual analysis of Mongolian case in the Wall Street Journal
(University of Missouri--Columbia, 2018)
of the Mongolian government. This framing was accomplished through The Journal's predominant reliance on elite sources. The study found that the international elite sources built up 76 percent of total sources in the coverage. The practical implications...
Framing practices of wire services in modern wartime : international frames during the final six months of the Battle of Aleppo
(University of Missouri--Columbia, 2018)
This thesis focuses on the journalistic articles published by three major wire services-Associated Press, Reuters, and TASS -- during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ...
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
As modernity undergoes radical changes, a narrative of journalistic change has emerged in journalism research. One way that journalistic change has been conceptualized is in terms of a shift from a high modern to a liquid ethos (Deuze, 2005, 2017...
A study of the Kansas City Chiefs crisis communication during the national anthem protests
(University of Missouri--Columbia, 2019)
crisis communication and corporate social responsibility intersect. This study looks specifically at the Kansas City Chiefs communication practices as a result of the National Anthem Protest that impacted the National Football League during the 2016, 2017...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
are expanding majors and levels of degrees (Poulin & Strout, 2016). Something has shifted in the academic marketplace, and universities must react to remain relevant. With this new academic landscape comes a number of challenges. Overall enrollment rates...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
and engagement in skin whitening as a health, racial, cultural, and social practice situated in an African American and Caribbean immigrant community. Triangulating semi-structured in-depth interviews, autoethnography, field and participant observations, I...
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
In front of the lens : the expectations, experiences, and reactions of visual journalism's subjects
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Visual journalism is a curious form of social interaction usually involving strangers and the process of transforming one's private life into public spectacle. Sometimes...
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...
Journalists' use of newspaper comment sections in the newsgathering process
(University of Missouri--Columbia, 2018)
As computers and, increasingly, cell phones, are used by an ever growing percentage of the population, newspapers have turned to online comment sections accompanying articles as forums for readers to communicate. Journalists ...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
of those communities, and whether the inclusion and portrayal of different races have changed over time. Using samples of four constructed weeks from five one-year periods between 1980 and 2016, a content analysis of local news photographs was conducted...
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
and the SBC's further shift to the theological and political right affected Southern Baptist journalism. Southern Baptist newsworkers lived their religion through the practice of journalism in spite of the denomination's institutional barriers. Freedom...
The perceived role of Twitter in young adults' political participation during the 2018 midterm elections
(University of Missouri--Columbia, 2019)
This study explores the relationship between young adults' use of Twitter and their political participation during the 2018 midterm elections. While contributing to previous literature, this study aims to extend research ...
A textual analysis of bottled water print ads
(University of Missouri--Columbia, 2018)
Propel ad that didn't meet the norm of truthfulness. The most common persuasive technique used was making a claim, located a total of 13 times overall, with special ingredients and association following and each used 10 times overall....
Esquire magazine, presidential politics and hegemonic masculinity
(University of Missouri--Columbia, 2019)
's feature writing between 1996 and 2016, seeking to determine to what extent, if any, the magazine uses characteristics of the hegemonic masculinity paradigm to frame articles about U.S. presidents and presidential candidates and to what extent, if any...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
-efficacy on dental checkups, and more positive attitude toward dental checkups compared to messages with self-efficacy information. Theoretical and practical implications on the findings were discussed....
Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive ...