Search
Now showing items 1-20 of 67
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users are unfollowing, unfriending...
The elite media framing the emerging markets : a textual analysis of Mongolian case in the Wall Street Journal
(University of Missouri--Columbia, 2018)
of the Mongolian government. This framing was accomplished through The Journal's predominant reliance on elite sources. The study found that the international elite sources built up 76 percent of total sources in the coverage. The practical implications...
Framing practices of wire services in modern wartime : international frames during the final six months of the Battle of Aleppo
(University of Missouri--Columbia, 2018)
This thesis focuses on the journalistic articles published by three major wire services-Associated Press, Reuters, and TASS -- during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ...
The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue
(University of Missouri--Columbia, 2022)
, and agency. I demonstrate this by analyzing the discourses in Essence; O, The Oprah Magazine; and Teen Vogue magazines from 2016-2020, using Stuart Hall's encoding/decoding model to create a new typology of interpretation for articulations of race, gender...
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
As modernity undergoes radical changes, a narrative of journalistic change has emerged in journalism research. One way that journalistic change has been conceptualized is in terms of a shift from a high modern to a liquid ethos (Deuze, 2005, 2017...
A study of the Kansas City Chiefs crisis communication during the national anthem protests
(University of Missouri--Columbia, 2019)
crisis communication and corporate social responsibility intersect. This study looks specifically at the Kansas City Chiefs communication practices as a result of the National Anthem Protest that impacted the National Football League during the 2016, 2017...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
are expanding majors and levels of degrees (Poulin & Strout, 2016). Something has shifted in the academic marketplace, and universities must react to remain relevant. With this new academic landscape comes a number of challenges. Overall enrollment rates...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
and engagement in skin whitening as a health, racial, cultural, and social practice situated in an African American and Caribbean immigrant community. Triangulating semi-structured in-depth interviews, autoethnography, field and participant observations, I...
Elephant in the room : a study of the impact of emotional experiences on burnout among Chinese reporters
(University of Missouri--Columbia, 2020)
journalistic practices, occupational attitudes, mental and physical well-being, as well as personal life might be impacted by their involvement in the complex emotional mechanism. The follow-up survey reveals the effect of the demand on emotions at work...
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
and comprehensive understanding of AR advertising's effectiveness. This study also found that Web AR provides both potential benefits and drawbacks in practical brand storytelling, suggesting that nuanced strategies for effective design and potential care should...
Exploring the relationships between K-pop fans' identities and media consumption in web 2.0 era
(University of Missouri--Columbia, 2021)
UGC. This study provides added value for fan psychology studies in pop culture context, and also offers practical advice for entertainment companies on the leverage of PGC and UGC videos to enhance fans' psychological connection to their celebrities...
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ...
How depictions of race and a magazine's mission have changed over time: a summative content analysis of cosmopolitan magazine covers
(University of Missouri--Columbia, 2021)
as their change over time, while taking into account the magazine's shift in mission, through a summative content analysis of Cosmopolitan magazine covers from 2011, 2016, and 2020....
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
and how the practical application of the findings can improve the development and availability of content for women in business leadership....
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
Representation of Black women in true crime
(University of Missouri--Columbia, 2022)
True crime is an increasingly popular and relevant genre in media. However, how certain groups, including Black women, are portrayed in this genre is understudied. The purpose of my research was to study the specific ...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
In front of the lens : the expectations, experiences, and reactions of visual journalism's subjects
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Visual journalism is a curious form of social interaction usually involving strangers and the process of transforming one's private life into public spectacle. Sometimes...
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...