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    FormatThesis (3)Date Issued2019 (2)2018 (1)Author/ContributorLee, Sungkyoung (3)Lee, Euirang (1)Skokan, Ashley (1)Zhu, Di (1)Advisor
    Lee, Sungkyoung (3)
    Thesis Department
    Journalism (MU) (3)
    Language (ISO)
    English (3)

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    Readers' perceived credibility and attitudes toward custom and consumer magazines 

    Skokan, Ashley (University of Missouri--Columbia, 2019)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...

    Effects of message appeal and efficacy belief on perceptions of oral health messages 

    Lee, Euirang (University of Missouri--Columbia, 2018)
    -efficacy on dental checkups, and more positive attitude toward dental checkups compared to messages with self-efficacy information. Theoretical and practical implications on the findings were discussed....

    Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses? 

    Zhu, Di (University of Missouri--Columbia, 2019)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user’s cognitive ...

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