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An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
defined as positioning the organization "favorably in anticipation of conflicts" (Wilcox & Cameron, 2005, p. 244). This, Cameron argued, is the culmination of sound pre-crisis preparations, like environmental scanning, issues tracking, issues management...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
Two surveys of young college students (N1=134; N2=372) were used to examine what perceived familial and educational factors influenced former high school journalism students' comfort levels with controversial stories running in the student newspaper...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
implications for citizenship. The study adds knowledge from the Central Asian context to recent theoretical work on "cultural citizenship," which posits alternative, global citizenship practices. Implications for global journalism studies and for media...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
and the SBC's further shift to the theological and political right affected Southern Baptist journalism. Southern Baptist newsworkers lived their religion through the practice of journalism in spite of the denomination's institutional barriers. Freedom...
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)
, despite pressures that put some limits upon that freedom of expression and form of sovereignty. Pequot writer William Apess, Cherokee editor Elias Boudinot, and African-American editor Samuel Cornish sought and practiced the right to represent themselves...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
with low levels of journalism experience and reporters based in Washington, D.C., were more likely to say that political blogs helped satisfy their informational needs during the campaign, confirming that need for orientation, consisting of the lower...
Analyzing access: an analysis of food desert coverage during COVID-19
(University of Missouri--Columbia, 2022)
This study explored the ways in which food desert coverage was reported during the COVID-19 pandemic. The purpose of the research was to analyze reporting patterns such as themes, use of race, and sourcing practices to understand the journalistic...
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
and comprehensive understanding of AR advertising's effectiveness. This study also found that Web AR provides both potential benefits and drawbacks in practical brand storytelling, suggesting that nuanced strategies for effective design and potential care should...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based ...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social ...
The business imperative of newsroom diversity: how identities influence Indonesian women media leaders' perceptions and implementation of newsroom changes and innovation
(University of Missouri--Columbia, 2022)
News organizations tend to preserve male-dominated organizational culture and have been historically oriented to serve the male reader market. This, however, stifles innovation and fails to respond to rapid changes in the journalism industry...
METPRO : a case study in diversity and newspaper economics
(University of Missouri--Columbia, 2009)
-editing fellows, in addition to interviews with top editors and officials at Times Mirror, this study shows what the program meant to those beginning in journalism. For many young journalists of color, it was a foot in the door to opportunities they may not have...
A revolutionary heroine for the twentieth century : Sybil Ludington in media, myth, and American memory
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Sybil Ludington as a figure of American history first appeared in 1907 in a book and magazine articles that were intended to pay tribute to her father, ...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through the lens of organizational...
The face of what came after : memorialization of September 11 in news images and the Shanksville site
(University of Missouri--Columbia, 2008)
is very different than the practices seen at the Shanksville site itself. Unlike the other impact sites, the Shanksville area was not widely known prior to the attacks, and even since then, it has seemed to be a rare presence on the news page. Yet...