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"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...
Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?
(University of Missouri--Columbia, 2008)
This study assesses the usefulness of the agenda setting theory in communications research outside its traditional European and American habitat. It examines Kenya (Africa), with the research question: Did the media matter in Kenya's 2007...
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
were completed. Four trade journals were analyzed, Advertising Age, AD Week, PR Week, and PR News, two from advertising and two from public relations, and they were analyzed in relation to the diffusion of innovations theory. The comparison of the two...
Sound off (or sound on) : melodic repetition, sonic branding and interactive advertisements
(University of Missouri--Columbia, 2009)
This study examined whether or not familiarity, defined as repeated exposure to melodies, affects attitude toward and recognition for information of an advertised brand or interactive advertisement, differently than ...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes of explanation and prediction...
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)
This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive advantages...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
implications for citizenship. The study adds knowledge from the Central Asian context to recent theoretical work on "cultural citizenship," which posits alternative, global citizenship practices. Implications for global journalism studies and for media...
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
they can find it. The key to involving these people in the news is interactivity, or allowing people to choose and submit their own news and receive and offer feedback to newsmakers. Citizen journalism offers one highly interactive forum. Through a survey...
Online technology, convergence and organizational transformation process in the Ljworld.com: a case study
(University of Missouri--Columbia, 2007)
site into an asset that fully benefits from the potential of both technology and quality journalism. It helps identify good practices media companies can use to adapt to an everchanging environment. It also emphasizes the role of leadership and vision...
Newspaper management training and attitudes : a survey of managing editors and human resource directors on management training and attitudes toward management in newspapers
(University of Missouri--Columbia, 2009)
Surveys of managing editors and human resource directors at U.S. newspapers were conducted to quantify management training, ascertain hiring practices, and probe attitudes about management training. The response rate of the surveys were too low (14...
Examining media coverage of the subprime mouurtgage [sic] phenomenon
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] When both outsiders and insiders attempt to describe bias in the American media, the conversation is primarily dominated by accusations of left-right ...
Reviewing the image of the photojournalist in film: how ethical dilemmas shape stereotypes of the on-screen press photographer in motion pictures from 1954 to 2006
(University of Missouri--Columbia, 2007)
Since the 1930s, photojournalists in motion pictures have been portrayed as everything from screwball and comic relief characters to stubborn and ruthless sidekicks. With the exception of James Cagney's tabloid photographer ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral histories of women...
A study of snark in news media
(University of Missouri--Columbia, 2009)
. In the experiment (N=99), people found snarky stories more engaging (p [less than] .05), entertaining (p [less than] .01), and humorous (p [less than] .01) than non-snarky stories. However, people also found snark less credible (p [less than] .01) and reported...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
function. The number of errors in news articles decreased with the involvement of a PR professional. Errors were found in 63.5% of news articles. In this study, phone interviews were the most common method for gathering information for the article, with 77...
The stocks paradox: what is the impact on business-news sections and business-news staff when newspapers cut stock listings?
(University of Missouri--Columbia, 2007)
and August 10, 2007. The routine of running stock listings was ending at the same time that economic pressures made the cuts a smart business decision. The research demonstrated that in some cases, business-news section fronts also were cut. Many...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using several data sets to examine...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of warring countries...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data ...
Framing the Israeli-Palestinian conflict : a study of frames used by three American newspapers
(University of Missouri--Columbia, 2009)
and analyzing the frames used. This study examined theories of conflict resolution and peace journalism, while looking to see how the frames used may help to inflame or calm the conflict and how the ideas of peace journalism could clash with the realities...