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Now showing items 1-20 of 23
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
that reverse dwindling circulation numbers remain a worthy pursuit. This study examines medium-sized newspapers from around the country during what's described as the "layoff era" -- the period of time following the economic recession that began in 2007...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
and White American SNS users. To the researcher's knowledge, this is the first study to evaluate both brand co-creation and OBC engagement within the context of SNSs. The study contributes to branding and advertising research and practice by examining what...
To quit or not to quit : voluntary turnover among Millennial English-language journalists in Indonesia
(University of Missouri--Columbia, 2020)
This qualitative study investigates the voluntary turnover and job satisfaction among millennial English-language journalists in Indonesia in order to understand why young journalists leave their news organization or journalism altogether. It also...
Elephant in the room : a study of the impact of emotional experiences on burnout among Chinese reporters
(University of Missouri--Columbia, 2020)
journalistic practices, occupational attitudes, mental and physical well-being, as well as personal life might be impacted by their involvement in the complex emotional mechanism. The follow-up survey reveals the effect of the demand on emotions at work...
Representation of Black women in true crime
(University of Missouri--Columbia, 2022)
True crime is an increasingly popular and relevant genre in media. However, how certain groups, including Black women, are portrayed in this genre is understudied. The purpose of my research was to study the specific ...
Analyzing access: an analysis of food desert coverage during COVID-19
(University of Missouri--Columbia, 2022)
This study explored the ways in which food desert coverage was reported during the COVID-19 pandemic. The purpose of the research was to analyze reporting patterns such as themes, use of race, and sourcing practices to understand the journalistic...
The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue
(University of Missouri--Columbia, 2022)
, and class in lifestyle journalism. Then, I discuss the memeification of the concept across the sample and its negotiation between communicating and commodifying social consciousness. Finally, I suggest future lines for research and challenge women...
To leave or not to leave: exploring the impact of COVID-19 on routine practice and burnout among women magazine journalists
(University of Missouri--Columbia, 2022)
with burnout. Across both The Strategist and Apartment Therapy, the burnout trend appears to be attributed to both diminished perceived organizational support and role overload during the pandemic. This study also provides actionable, practical solutions...
"I can speak for myself." : #whitewednesdays, Iranian feminism, and hijab in media discourse
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In December 2017, Viva Movahed stood on top of a utility box in Tehran with her hijab tied to an end of a stick in protest against Iran's compulsory ...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
Poverty has become a salient issue for many Americans. The economic recovery from the Great Recession has been uneven, with large portions of the country continuing to live in poverty. The public has a range of views on ...
Black and Afro-Latinx women in public relations: a collaborative autoethnography on the construction of intersectional identities in the workplace
(University of Missouri--Columbia, 2022)
Public relations is considered a feminized industry with women making up nearly 70 percent of its workforce. However, women only fill 30 percent of the top leadership roles (Angela Chitkara, 2018) and sufficient representation ...
The business imperative of newsroom diversity: how identities influence Indonesian women media leaders' perceptions and implementation of newsroom changes and innovation
(University of Missouri--Columbia, 2022)
News organizations tend to preserve male-dominated organizational culture and have been historically oriented to serve the male reader market. This, however, stifles innovation and fails to respond to rapid changes in the journalism industry...
If it feeds, it leads : eating, media, identity, and ecofeminist food journalism
(University of Missouri--Columbia, 2021)
This project explored contemporary food journalism and placed it in the larger context of American history, asking how such media made eating a matter of public concern. In other words, it asked: how does food journalism invite us to our eating...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
A textual analysis of feminist journalism coverage of the #MeToo movement in Ms. and Jezebel
(University of Missouri--Columbia, 2022)
analysis to examine the coverage of the #MeToo movement in two feminist journalism publications Ms. and Jezebel in order to explore how that coverage is intersectional in its depictions of the movement and the thematic narratives that it promotes about...
Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English
(University of Missouri--Columbia, 2022)
use was not completely taboo, participants generally disapproved of the use of AAVE in advertisements and saw the practice to be inauthentic, appropriative, and cringey. Having non-Black spokespeople use AAVE in ads elicited similar negative reactions...
"Should I keep running if nobody sees me as a runner?" : How runners with diverse body sizes perceive Runner's World's lack of inclusive representation
(University of Missouri--Columbia, 2021)
Runner's World is the ultimate guide to running. The magazine offers training tips, dietician-recommended recipes, gear guides, profiles on recreational and elite runners, and more. By design, Runner's World is meant to ...
Using communicative patterns to predict Twitter users' social capital, likability, and popularity gains with natural language processing
(University of Missouri--Columbia, 2021)
Social media constructs a computer-mediated public space where individuals' visibility and influence can be quantitatively measured by the number of likes, retweets, and followers they receive. These metrics serve as a ...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how news organizations utilized Twitter to report on the 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida. ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
of this transformation of message source (from human to machine) is urgently needed but rarely conducted to date. The most apparent machine sources, SMIs, are already being put to use in practice without fully understanding their effectiveness and risk, to replace human...