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From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, these frameworks aim...
To leave or not to leave: exploring the impact of COVID-19 on routine practice and burnout among women magazine journalists
(University of Missouri--Columbia, 2022)
Using organizational support and the Hertzberg motivation-hygiene theory as a lens of analysis, this study examines how the COVID-19 pandemic impacted feelings of burnout among women journalists at digital magazines, Apartment Therapy...
If it feeds, it leads : eating, media, identity, and ecofeminist food journalism
(University of Missouri--Columbia, 2021)
This project explored contemporary food journalism and placed it in the larger context of American history, asking how such media made eating a matter of public concern. In other words, it asked: how does food journalism invite us to our eating...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
instance "source" is defined as a human and rarely is source defined as non-human, or machine. The rise of artificial intelligence (AI) as a message source urges scientific inquiry of the validity of those established theories in a new technology context...