the effectiveness of religious symbols, such as the cross, in health advertisements targeting African American women. Practical implications of the study include the branding of the church as a socially desirable commodity. The benefits of this type of "branding...

medical advances. Based on framing theory and exemplification theory, this study aims to examine individuals' cognitive and emotional reactions to the news stories in a human interest frame vs. a non-human interest frame. A 2 (news frame: a human interest...

and 2006. A quantitative content analysis of 456 stories, a qualitative framing analysis on a subset of that coverage, and interviews with a science or medical reporter at each newspaper provided converging lines of inquiry. This study finds that one...

The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low cue) �-2 (socially proximal vs...

literature and in traditional image management practice in the marketplace. The pertinacious image model is advanced as a way of helping to explain and understand the concept. The implications of the findings offer a new concept for scholars to study...

the classical innovation-decision process and concomitantly it proposes an innovative model of information influence on innovation acceptance. The research inquiry, conducted using both qualitative and quantitative research methods, confirmed the existence of a...

. Participants were asked to critique the ads, and comments were compared among those the ad was intended to target and unintended target demos. The focus group findings were then used as a basis for qualitative interviews with six practicing ad agency...