Search
Now showing items 1-3 of 3
Game launch crisis : how Fallout 76 and Anthem used Twitter to manage a poor game launch
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
. Both games used Twitter to promote their games before launch and then practiced evasive and justifying strategies after the launch crises began. The games' failure to be apologetic, clear and honest in their crisis communication frustrated stakeholders...
Exploring account managers' ethical perceptions : where is the line and how should we react
(University of Missouri--Columbia, 2019)
Insta-fit : an analysis of audience engagement with health and fitness influencers on Instagram
(University of Missouri--Columbia, 2022)
As influencers continue to grow in popularity, it is important to better understand how and why audiences choose to engage with influencers in the health and fitness category, as well as what characteristics of influencers ...