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Now showing items 1-9 of 9
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
was examined for the presence of five stereotypes realized in prior research: family, soccer, ethnic pride, experience with discrimination, and spirituality. The study found that all five stereotypes were discussed in the articles, but the results did...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
, the experiment employed two message variables' message appeal (i.e., social-focused and health-focused) and efficacy belief (i.e., self-efficacy, collective-efficacy, and no efficacy) "and examined their influences on perceptions of oral health messages: (a...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
of the idealization (i.e., whether the motherhood portrayals are idealized or non-idealized) and source (i.e., whether the portrayals are from a mommy influencer or an everyday mother) of these motherhood portrayals. A total of 464 new mothers were exposed to 20...
How brands engage with college students
(University of Missouri--Columbia, 2018)
-involvement brands to engage with college students on social media (i.e. Facebook), this study tested how image (vs. no image) and narrative (vs. no narrative) influence college students' engagement with Facebook posts through an online experiment. Findings from...
Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive and emotional responses...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
The widespread usage of the internet and online media has changed the relationship between reader and online news publication. Previous studies have found that the greater public is unwilling to pay for online media, ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
's attention especially with an expert source. Theoretical and practical implications of this study are discussed....
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
on the interaction of message source and source attribution. The study employed an online experiment with a 2 (message source) x 3 (source attribution) within-subjects factorial design using magazine samples as experimental stimuli that were viewed by study...