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How sports audience build parasocial relationships with fans : a social media case study
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Message strategies and creative strategies of award-wining digital ads : an analysis of Addy Awards gold-winning digital
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
adopted as quickly as shopping online for other goods; however, the practice is expected by industry professionals, researchers, and grocers to grow quickly. Independent grocery retailers need to be studied because they compete in a crowded marketplace...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
placement on Forbes list of The NBA Endorsement All Stars in 2016. A content analysis including posts and comments from Curry's verified Facebook page during the 2015-2016 and 2016-2017 regular NBA seasons will be used to analyze the type of advertising...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
, attending full-time, and living on campus-the numbers show a different picture: Traditional students compose only 14% of undergraduates (Betts, 2017). Meanwhile, online programs are becoming mainstream for universities, as more are offering them and many...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...
Spirals of silence : examining Afrocentric and Eurocentric hairstyling for black women in broadcast newsrooms
(University of Missouri--Columbia, 2018)