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Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
-efficacy on dental checkups, and more positive attitude toward dental checkups compared to messages with self-efficacy information. Theoretical and practical implications on the findings were discussed....
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
and the SBC's further shift to the theological and political right affected Southern Baptist journalism. Southern Baptist newsworkers lived their religion through the practice of journalism in spite of the denomination's institutional barriers. Freedom...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, ...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
of this transformation of message source (from human to machine) is urgently needed but rarely conducted to date. The most apparent machine sources, SMIs, are already being put to use in practice without fully understanding their effectiveness and risk, to replace human...