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A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how news organizations utilized Twitter to report on the 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida. ...
Media construction of HIV
(University of Missouri--Columbia, 2023)
receive information from friends or family members living with HIV, is not supported. Receiving information from Friends or Family Members living with HIV is negatively correlated with HIV knowledge (r=-.177, p [less than] 0.001) and not significantly...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
, and creative expression across social networks" (McMillan and Childers, 2017, p. 52). Influencer marketing is a crucial component of social media marketing, which is projected to become a $10 billion market by 2023 (Tan, 2019). The primary contribution...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...