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Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
as they chain out through a rhetorical community. This study uses Symbolic Convergence Theory and Fantasy Theme Analysis to identify the fantasy themes that appear in the official messaging, media coverage and public comment related to returning to school during...
A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. The issue of gender and leadership in public relations needs to shift toward those women who...
Demystifying the private sector : the use of publicly accessible records to report on private equity firms
(University of Missouri--Columbia, 2023)
, thus giving journalists the tools to hold power to account and fulfill the watchdog role of the press. This research was conducted through the lens of political economy theory, which studies the relationships between individuals, governments and public...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
Two surveys of young college students (N1=134; N2=372) were used to examine what perceived familial and educational factors influenced former high school journalism students' comfort levels with controversial stories running ...
To leave or not to leave: exploring the impact of COVID-19 on routine practice and burnout among women magazine journalists
(University of Missouri--Columbia, 2022)
Using organizational support and the Hertzberg motivation-hygiene theory as a lens of analysis, this study examines how the COVID-19 pandemic impacted feelings of burnout among women journalists at digital magazines, Apartment Therapy...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek...
Can women really have it all? : a textual analysis of the portrayal of mothers in Good housekeeping, Woman's day, and Family circle
(University of Missouri--Columbia, 2010)
Nearly half a century after the second wave of the feminist movement, women are still bombarded with stereotypical messages about the female's role in society. One of the most significant of these roles to examine is ...
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and Thorson's (2001) crime...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, ...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social responsibility theory...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. The findings of this thesis support the notion that over the next 10 years art directors will find previously held beliefs about once-successful techniques and strategies challenged by the maturation of a generational cohort that does not respond to certain...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
the issues of homelessness and the opioid crisis, likely as an attempt to increase attention and empathy for these issues. Study findings highlight how newspapers can influence the public's understanding on the complex issues of homelessness and the opioid...
What are Utah farmers' market shoppers willing to do to protect local agriculture?
(University of Missouri--Columbia, 2010)
Lake City, Utah to determine their perceptions of local agriculture and whether they would consider taking any action to protect local farmland. The study found that they were highly supportive of small-scale farmers who supply fruits and vegetables...
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)
The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ...
Conversations on suicide : 13 Reasons Why
(University of Missouri--Columbia, 2019)
The television series 13 Reasons Why, released in March 2017, was followed by a wave of controversy over how it portrayed the suicide of its protagonist. Some critics thought that the show handled the suicide exceptionally ...
Framing of immigrants and refugees : a content analysis of mainstream and partisan news coverage of immigration
(University of Missouri--Columbia, 2017)
of President Trump on Jan. 27, 2017 were analyzed using a content analysis tool, Buzzsumo. 50 news stories from 10 news outlets were analyzed. The news outlets consisted of mainstream, right-leaning and left-leaning partisan news outlets. Results showed...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
of public service and them leaning toward "soft" news to drive higher page-view revenue. By applying the actor-network theory as its central theoretical framework, the study addresses an intricate interplay of day-to-day editorial decision-making, Big Data...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ...