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How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Crime against the body : an embodied cognition study of how platform affects responses to crime news
(University of Missouri--Columbia, 2014)
(touching and scrolling down the screens) and closer spaces, could be integrated into human's whole embodied cognitive system and influence how people engage in mediated content. In this experiment, participants are more engaged in reading international...
Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)
public service announcements. In addition, the study explores ways to strengthen the efficacy of individuals within an audience when dealing with a global social issue. Data are from 4 focus groups with 25 participants in the Midwest U.S. Findings...