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Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. The issue of gender and leadership in public relations needs to shift toward those women who...
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and Thorson's (2001) crime...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. The findings of this thesis support the notion that over the next 10 years art directors will find previously held beliefs about once-successful techniques and strategies challenged by the maturation of a generational cohort that does not respond to certain...
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)
The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ...
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)
of anger and efficacy. This research extends the contingency theory framework to examine the dynamics of activist organizations, moving beyond the assumptions of two-way symmetrical communication in Grunig's excellence theory. From the standpoint of public...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the evaluation step is skipped...
"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...
The perceived role of personal social identity in the promotion of arthritis self-management programs
(University of Missouri--Columbia, 2008)
This research attempts to understand how a person with arthritis perceives his or her own social role identity and how that might relate to the underutilization of arthritis self-management programs. The ultimate goal of ...
Citizen journalism and community building: predictive measures of social capital generation
(University of Missouri--Columbia, 2007)
A survey (N=102) of citizen journalism readers explored the relations between motivations for reading (content and process gratifications), personal attitudes (interpersonal trust and life contentment), and three measures ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes ...
The good news : measuring the impact of religious words in mass media communication
(University of Missouri--Columbia, 2008)
This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded ...
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ...
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
of religious tales of struggle and salvation. Suffering and disease are represented as cathartic, thus somehow justified The majority of articles place responsibility on the individual person rather than the medical establishment or the public health system...
Refresh : examining the production of celebrity news in an online environment
(University of Missouri--Columbia, 2008)
) IM is the most effective way for us to communicate; and 4) The new page view bonus system doesn't really affect us. This study exemplifies the potential for new media researchers to adopt a cross-disciplinary approach to their research. As old models...
Now to war: a textual analysis of embedded print reporters in the second Iraq war
(University of Missouri--Columbia, 2006)
This study investigated how the embedding program used by the American military during the second Persian Gulf War affected the coverage of six print reporters who participated in it. This qualitative study analyzed eight ...
Interviews with founders of twenty-four-hour local cable news channels: why and how they started the business
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The early history of twenty-four-hour local cable news channels is explored through research and interviews with the men who launched the first seven ...
Reviewing the image of the photojournalist in film: how ethical dilemmas shape stereotypes of the on-screen press photographer in motion pictures from 1954 to 2006
(University of Missouri--Columbia, 2007)
Snatcher (1933), the early on-screen photojournalists were largely supporting characters who displayed absurd, unethical behaviors. However, the 1930s and 1940s image of the photojournalist changed with James Stewart's portrayal of a lonely and voyeuristic...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
. The courts have been clear, however, that children have limited constitutional rights when the issue is obscenity even though they have trouble defining obscenity. This study modified Urie Bronfenbrenner's Bioecological Systems Model and named it the Internet...
Cinema screen reflections from 1920s to present: how film portryals of print journalists have affected their identities
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study set out to not only uncover whether journalists were affected but which way they were affected and by what films. Semi-structured e-mail ...